CMO Secrets to Impacting the Sales QBR
Sales Benchmark Index
JULY 3, 2013
For many marketing leaders the sales team’s QBR is an afterthought. Marketing typically provides updates to the sales team with a rear-view mirror approach. World Class CMO’s pursue involvement in sales QBRs. In some cases the sales team uses the QBR as an open forum to ambush marketing. Marketing becomes the human piñata for all sales complaints. World Class CMO’s dive into sales QBRs with enthusiasm and active engagement.