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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Analyze your contact database or CRM. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Borrow someone else’s data.

Data 188
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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

B2B 180
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What’s the Difference Between CRM vs. Marketing Automation?

Nutshell

CRM vs. marketing automation: What’s the difference? CRMs help with storing and analyzing customer data. So, between CRM vs. marketing automation, which is better? That’s exactly what we’re going to cover in this blog post. What is CRM? CRM stands for customer relationship management. The answer is: Both.

CRM 62
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Understanding Lead Stages: Definition and Development

Apptivo

To attract these potential prospects, firms publish blogs, social media posts, and Audiovisuals that educate them about the adverse impacts of traditional products and the benefits of switching to eco-friendly items. This blog provides a complete introduction to what lead stages are and how to identify and create them.

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The Definitive Guide to Market Intelligence

Zoominfo

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. We covered some of our favorite market intelligence tools in this recent blog post: The Ultimate List of B2B Marketing Tools. What is market intelligence?

Marketing 140
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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

From the shortest SMS to full-scale blog posts, put your best efforts into the content you create. CRM A good customer relationship management platform will give you all the information you need to nurture your customers effectively. Lead nurturing content can be anything from blog posts to emails.

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CRM vs. CMS: Differences, Features, & Integration

Nutshell

CRM vs. CMS: Which one does your business need? You’ve probably come across the terms CRM and CMS as you grow your business’s footprint online. But what’s the difference between a CRM and CMS, and which one do you need? What is a CRM? A customer relationship management (CRM) platform is a smart hub for your customer data.

CRM 48