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The Case for Smarter CRM in 2013

Score More Sales

In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Create goals for your business processes – CRM use is no exception.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. What To Do About Bad Data.

Data 251
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If Data is Not in Your CRM, Does It Exist?

SBI

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.” Now, let’s apply it to sales. “If

CRM 139
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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer. Awareness stage.

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Qualifying Prospects Through Lead Scoring

Janek Performance Group

They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. If your CRM has 1,000 leads, by default, they are not all equal.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. The Elements of a Winning Sales Enablement Strategy for 2021.

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Sales Leads Are a Perishable Asset

Sales and Marketing Management

Once your company spends money to find a prospect, the clock starts ticking. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Prospects often ignore delayed responders as they no longer need information. Each inquiry has a life span.