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Marketing strategies from the Grateful Dead

Sales and Marketing Management

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

Lead Rank 149
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The Rise of Digital Sales Rooms: Creating a Compelling Buying Experience

Allego

Thanks to digital sales rooms (DSRs)—also known as digital experience rooms (DXRs) or digital solution rooms, you can help them with that. And using digital sales rooms, you can share content with customers and deliver a compelling, modern buying experience. Today’s buyers expect frictionless virtual evaluations.

eBook 62
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People Do Business With People They Know, Like, and Trust

Zoominfo

Propel them further down the sales funnel with white papers and webinars. But your marketing needs to be more than dry information, it should make people want to come back for more. They developed online friendships, and those friends became loyal customers. You can even benefit your entire industry.

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Your Top Business Development Questions Answered

Janek Performance Group

In B2B sales, business development is the activities and processes that promote growth and increase revenue. This includes boosting new business, enabling sellers to succeed, and providing customer value. A recent Janek poll revealed 83% of sales organizations utilize detailed buyer personas. Start with your customers.

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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. We look to marketing to create/drive leads. The majority of these go into “spam buckets.”

Lead Rank 143