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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. But an internally-focused plan can encourage behavior that works against the customer. The post offers tools to make longer-lasting corrections, too. The post offers tools to make longer-lasting corrections, too.

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3 Must-Haves When Designing a Modern Sales Incentive Program

Crunchbase

In a recent study of sales professionals, 67% reported that they are close to experiencing burnout. Incentives serve as a form of acknowledgement of an employee’s hard work and can make reps feel a sense of belonging. The right kind of incentive can even reduce stress in the form of extra days off or relaxing experiential rewards.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Case studies. The result?