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Introducing a Better Go-to-Market Playbook

Zoominfo

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130
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Sales Process for the Anti-Sales Process Crowd

Understanding the Sales Force

In some respects, professional selling is akin to professional sports where everyone who plays must play by the rules. If you want to put the finishing touch on your custom sales process, it should include a sales-specific (not marketing) scorecard that objectively scores every opportunity for the likelihood that it will be won.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). When your prospect is a decision-maker.

Examples 264
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). When your prospect is a decision maker.

Examples 220
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Be More Successful With These 10 Cold Calling Alternatives

MTD Sales Training

If you would like to get hold of more decision-makers , talk to more interested people and give yourself a better chance of getting appointments, you need to do the hard work first that makes selling genuinely easy. 2) Use social media to improve your profile in markets that will benefit from your services.

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5 Things to Look for When Hiring Salespeople

Sales Hacker

We all know competitiveness goes a long way in sales, and probing at an interest in sports, general competitions, and awards for academia, sports, or skill can be a way to assess this trait. Sales is a sport where your competitors are always working on their craft. How marketing can help increase inbounds? Coachability.

Hiring 139
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How to close more 6-figure deals, according to data

Gong.io

Selling is a team sport once you’re talking quarter million dollar deals. I don’t just sell — I coach and direct a go-to-market team.”. Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. Stakeholders are crucial, and so is your team.

Closing 162