Corporate Visions
SEPTEMBER 12, 2019
The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.
Marc Wayshak
APRIL 24, 2024
Have you ever found yourself in a situation where everything seemed promising with a prospect, but when you revealed your price , they responded with, “This is too expensive”? It’s crucial not to immediately accept the notion that prospects find your offering expensive without examining your initial interactions.
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Zoominfo
MAY 23, 2023
It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.
Pointclear
JANUARY 26, 2012
Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
criteria for success
JULY 12, 2022
Prospecting Action Plan. Most salespeople would agree that prospecting is one of their key responsibilities, but few will take the time to create a plan. However, effective prospecting is a matter of targeting first and executing second. Does your company have a set plan for targeting prospects? Cold-Calling.
Zoominfo
MAY 31, 2022
When you offer highly targeted content to an account, customers and prospects feel understood and catered to, which expedites the sales process and increases the likelihood of contract renewal. In fact, you’re 147% more likely to reach a prospect at the VP level if you use their direct phone number.
Tenbound
JANUARY 26, 2024
It could be a free audit, an industry report, or even an exclusive tip related to their business. Segment your prospect list based on specific criteria and tailor your language and content to each segment. Personalization shows that you’ve done your research and increases the likelihood of engagement and response.
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