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Discounting And Defending Value

Partners in Excellence

Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?” Deep discounting to get an order diminishes our value creation and articulation tremendously.

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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Discounting has reached Pandemic levels. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount. Something like, “Buy by the end of the month and I can discount 15%! What If You Couldn't Discount?

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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

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Is Discounting a Deal Suicidal? Six Ways to Tell

Pipeliner

Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.

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Are You Ready To Upgrade Your Business Through Marketing?

Smooth Sale

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

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New Product? How CPQ Fast Tracks Go to Market

Cincom Smart Selling

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. Product marketing data. Internal training schedules and dates. WHAT – What kind of information needs to be communicated?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?