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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. If something significant changes with the company, you’ll be able to pivot your marketing strategy or rework the messaging.

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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

We can see the echoes of this time and the 2008 recession and also know that this is a time for everyone to reevaluate everything, from how they market their brand, to pivoting their business (if they can and if needed), how to sell, how to price their products and services, and much more.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Teams that traditionally sold in person had to pivot to an inside sales model. The pandemic hasn’t just caused pivots — it’s also caused permanent change. Are there pricing discounts you can implement to get them out to people who need them? Offices have gone virtual. Do any of your products or services benefit those regions?

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Authentic Selling

Janek Performance Group

Embracing change and revisiting approaches could be pivotal. This number has only increased with the use of sales automation software and AI-generated content. Emotions play a pivotal role. Yes, decision-makers have feelings, and discounting this can be costly. These emotions can be positive or negative.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

This strategy is pivotal in nurturing leads, providing an economical medium to connect, engage and effectively convert potential customers. Alongside this, the significance of personalized emails cannot be discounted. Emails customized to each recipient’s tastes and behaviors markedly enhance engagement and conversion rates.

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How to get referrals and testimonials from satisfied small business clients?

BuzzBoard

Since small businesses often operate on tight margins and schedules, providing a small discount or offering added value in exchange for a referral can work well. Consider using feedback platforms or software to collect client testimonials. Another effective strategy is offering incentives.

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Ditching 'More is More' to Increase Sales Team Effectiveness by 50%: Teamwork.com’s Story

Hubspot Sales

They started looking for software that would help manage the client side of the business, but the product they were looking for didn’t exist. The tool they built ended up being such a huge success that the founders pivoted the agency to focus on the platform. So, they decided to build one. How has the company grown since then?

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