Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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Improving Sales Performance | Media Sales Report | Effects of COVID-19 on the Media Sales Industry

The Center for Sales Strategy

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report. Trey Morris, VP Senior Consultant at The Center for Sales Strategy, joined Matt Sunshine on the second episode of the season to analyze the data around the effects of COVID-19 and its impact on the media sales industry. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Media 124
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How to combine agility and resiliency to drive business

Anaplan

Looking back on 2020, every company was forced to be more agile to quickly respond and adapt to unprecedented conditions. For example, almost every retailer rapidly offered curb-side pickup; shifted inventories for consumers working-from-home; started selling masks and hand sanitizer; and more. But the cost of being so agile cuts into profitability.

Retail 104
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Getting Go-To-Market Teams on the Same Page

Highspot

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business. Organizations that fail to align their marketing, sales, and services fail to increase revenue, improve profitability, optimize costs, and reduce risks.

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31 Seconds That Make a Prospecting Call

The Pipeline

By Tibor Shanto. There is a lot of folk myth b t out there about the telephone and its value in today’s B2B selling. Many would have you believe it does not work, which may be true for them but not for others. The view that modern selling is different, the phone is a relic. Everything is seen through a singular filter, their own. It starts with an easy lie, no one answers their phone, “I know I don’t” they say.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Preparing Your Sales Organization For Success in a Hybrid Workplace

SBI Growth

As 2020 is finally in the rear-view mirror, the workplace as we have known it looks drastically different. Sellers are growing accustomed to the remote working environment, and the top players have quickly transformed their workflows to accompany the rapid.

Sales 355

More Trending

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How to Build an Inside Sales Culture that Rocks Your Revenues

Sales and Marketing Management

Author: Sabrina Ferraioli What makes a great company? Its products? Its customer service? Its sales expertise? The management team? While each component is essential, we need to look beyond individual elements to something all-encompassing that drives a company to achieve. It's the culture. . A good company culture guides, supports and encourages a workforce to excel.

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Solution vs Budget: The Great Dilemma

Anthony Cole Training

Typically, when a salesperson doesn't win an account it's due to a few different factors; the prospect didn't have a compelling reason to make a change, the salesperson didn't do enough to uncover their capacity to invest, or the incumbent wasn't properly eliminated from the running. In this article, we discuss the 3 Rules every successful salesperson must follow in order to eliminate stalls and objections during the sales process.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.

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A Better Way to Follow Up on Emails

Mr. Inside Sales

Many sales reps struggle when following up on emails they’ve sent out to prospects (or even clients!). When they get the prospect on the phone, they open with: “Did you get the email I sent?”. OR. “Did you have a chance to review my email?”. These kinds of openings just create stalls, such as: “No, I didn’t have time,”. OR. “What email?”. Frustrating, huh?

Follow-up 229
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business. The biggest problem with email is that personalization is on the decline.

Quota 296
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How Overthinking the Turnover Problem Impacts Hiring Salespeople

Understanding the Sales Force

When I was growing up in the hilly areas of central Massachusetts, snowstorms meant that unless cars had chains or studs on their snow tires, cars would not get enough traction to drive up a slippery hill. You could get out of the car and walk up the hill and after abandoning their cars, many people actually did that. When executives running tire and auto manufacturers grew tired of people complaining about this, they finally came up with the perfect solution.

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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Rank 246
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How Fast-Growing Companies Build Revenue Plans

SBI Growth

Regardless of your industry, the number of employees, annual revenue, or any other characteristic, SBI has seen several similarities in how market-leading companies build their revenue plans. These companies are defined as the top 9% of organizations that grow organically.

Revenue 194
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Will TikTok Work for B2B?

Sales and Marketing Management

Author: Jake Rheude Getting in early on a good idea can play a big part in future success. Ask the people whose families sailed on the Mayflower or those who bought Bitcoin when it was valued at $8 (at least the ones who held it rather than spending it on pizza ). There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish.

B2B 285
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How Diversity, Equity and Inclusion Impacts Hiring Salespeople

Understanding the Sales Force

When I was growing up in the hilly areas of central Massachusetts, snowstorms meant that unless cars had chains or studs on their snow tires, cars would not get enough traction to drive up a slippery hill. You could get out of the car and walk up the hill and after abandoning their cars, many people actually did that. When executives running tire and auto manufacturers grew tired of people complaining about this, they finally came up with the perfect solution.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.

Company 246
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What sales professionals need to know about fear, according to an expert in PTSD recovery

Membrain

Fear is a natural reaction to stressful circumstances. It can create an instinctual reaction that may or may not serve you in that moment. For instance, you may freeze or fight or fly, and these may protect you temporarily. But these reactions can also act against you.

ACT 162
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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What’s Next?

Sales and Marketing Management

Author: Paul Nolan We asked what’s trending in digital marketing. Here’s some of what we heard back. Think Long-Term. “B2B digital marketing has usually been focused on rational, short-term activity. Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Direct response focuses on people who are lower in the funnel and who are more likely to buy today.

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7 Ways to Show Your Clients Appreciation Virtually

Alice Heiman

Now more than ever it is critical that we show clients our appreciation. If you are like me, you really love your customers and you want to show it. . Simple gestures of gratitude will be remembered and valued by clients, especially during these stressful and turbulent times. . Of course , the best way to show appreciation is to give them an exceptional customer experience and these ideas are some little extras beyond that to show them some love. .

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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.

Trends 230
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Is Your Solution Easy To Buy?

Membrain

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Getting Customers to Fall in Love With You

Sales and Marketing Management

Author: Raul Perdigão Silva This Valentine’s Day, those in B2B sales should take a cue from these dating behaviors, as they’re similar to how you should approach customers to make them fall in love with your product, no matter what you’re selling. Courting a customer can feel like dating. When you start dating someone, you typically do some research to get to know the person and work on building a relationship if it’s a mutual fit.

Customer 177
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Buying/Selling Vs Buyer/Seller

Partners in Excellence

Recently, I’ve been trying to shift my own thinking and vocabulary about buying and selling. Several people have asked me about it. I thought I’d spend a little time on it. I believe shifting our vocabularies from Buyer/Seller to Buying/Selling is much more than wordsmithing. It forces us to change our perspectives about how our customers buy—or drive their problem solving/change initiatives.

Buyer 151
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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Rank 130
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Five Things We Learned About Leadership From Tom Brady

The Center for Sales Strategy

Tom Brady is one of those figures that draws emotional responses ranging from adoration to outright disdain, often depending on whose team has had their playoff hopes crushed by him during his long tenure in the NFL. But, say what you want, there is plenty for all of us to learn about how to be an effective leader by observing what Tom Brady does. What he accomplished on Sunday is indeed one of the most profound successes in professional sports as he transformed a young, talented team in Tampa B

Sports 139
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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How to Improve Your Remote Hiring Process For 2021

Sales and Marketing Management

Author: Brad Wayland Over the past five years, remote working has grown by 44%, and COVID-19 pandemic has pushed many companies to operate remotely or at least offer hybrid options. . Even if you’re not working remotely, you may be trying to at least shift to a remote hiring process to avoid exposing employees to more people unnecessarily. Therefore, many managers are tasked with learning how to interview candidates remotely.

How To 177
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5 Things to Look for When Hiring Salespeople

Sales Hacker

Whether you need to hire dozens of sales reps in the next few months or you’re a scrappy startup and need your first three sales hires, building a business will nearly always involve hiring for sales. Although hiring is the hardest job we have to do as sales leaders, it’s certainly one of the most important tasks to get right. Hiring is also a non-revenue generating activity which some leaders make a second priority; however, this isn’t how we should approach the hiring process as it’s essential

Hiring 139
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Making Sense Of Sensemaking

Partners in Excellence

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for the invitation). One of the participants asked a great question, “How do we know/measure if we are making sense with the customer? It’s a fascinating question. I’d love your thoughts, but here are some ideas I’ve come up with: I think it’s pretty easy to measure after the decision has been made.