Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. They don’t have time or energy to waste.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Selling Energy

MARCH 7, 2023

When you approach a landlord with an efficiency project, one of the most common objections you may hear is, “My tenant’s leases are all ‘net’ – why should I care about efficiency improvements?” They will help inoculate your presentation against the objection “My tenants stand to get all the savings.”

Objections 69

Objections Marketing Sales 69

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Selling Energy

MARCH 8, 2023

Today, we’ll continue with a couple more ways to inoculate your presentation against objections like “My tenant’s leases are all ‘net’ – why should I care about efficiency improvements?”

Objections 64

Objections Marketing Sales 64

Bernadette McClelland

JANUARY 22, 2017

Today’s sales leader cannot just be someone who manages numbers and checks forecasts. Today’s sales leader has to lead, motivate, coach, align the team’s personal values to the business values and they must foster an environment of trust and momentum in order to create pace and results. Tap into their heart, their gut and their brains.

Positioning 207

Positioning Marketing Lead Rank Energy 207

Pipeliner

MARCH 3, 2021

Agile Marketing. When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. This can be achieved with agile marketing.

Marketing 59

Marketing Channels Energy Campaigns 59

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities.

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

Sales Gravy

MAY 3, 2023

Leading In A Changing Sales Landscape On this episode of the Sales Gravy Podcast, Jeb Blount (Sales Gravy CEO and author of Sales EQ) and Graham Hooper (CEO of Ellison Technologies) discuss the keys to leading your sales team in uncertain times.

Leads 88

Leads Marketing Qualified Lead Real Estate Distribution 88

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Partners in Excellence

APRIL 3, 2024

We invest enormous amounts of energy seeking to avoid dong the work. The same objection handling and closing techniques, Carefully constructed phraseology no longer resonates because everyone else is using the same technique. Our mindsets aren’t so focused on improving efficiency, rather on avoiding doing the work.

Scale 107

Scale Energy Construction Advertising 107

The Pipeline

DECEMBER 9, 2013

I had some interesting feedback to a recent post on my blog The Pipeline, titled Is BANT Helping You Lose Sales? The gist of the piece was that many put an over emphasis on “need”, and thereby limit their success. For qualifying it works because it highlights areas that must be present if you are to achieve a sales.

Sales Qualified Lead 275

Sales Qualified Lead Objections Energy Pipeline 275

BuzzBoard

DECEMBER 13, 2023

We have already discussed in our last post how managing a large sales team creates hurdles at tracking performance, analyzing sales data, providing personalized coaching, etc. Simply compiling exhaustive performance analysis no longer cuts it in today’s highly competitive enterprise sales climate. But what’s next?

Scale 105

Scale Maximizer Remedy Analytics 105

Mr. Inside Sales

JUNE 1, 2020

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. By separating out people who are “just looking,” sales reps can identify and spend more time with the real buyers.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

Janek Performance Group

SEPTEMBER 20, 2023

How’s your sales team performing? Have you ever noticed that the better a sales team performs, the more detailed the sales leader’s answer is. Sales professionals often focus on positive details and avoid the negative, a phenomenon known as the ostrich effect. We are focused on solutions.”

Face-to-face 77

Face-to-face Sales Leadership System Energy 77

Sales and Marketing Management

JUNE 22, 2020

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. The next normal sales model. COVID-19 accelerates expected B2B sales trends.

Trends 156

Trends B2B Decision Maker Transportation 156

Carew International

JUNE 20, 2019

How many sales or marketing touches does it take to engage a lead? To close a sale? It is easy to get caught up in the statistics of sales and marketing, but often we do so in a misguided attempt to ensure success through some sheer volume of activity. How many qualified leads to convert one customer?

Sales Qualified Lead 71

Sales Qualified Lead Marketing Social Media Lead Rank 71

criteria for success

NOVEMBER 10, 2021

Whether it's to win a project or to fund a new opportunity, sales negotiation is a key component of the sales process. But as salespeople, we tend to struggle when handling prospect or client objections. That's why I’ve put together the following five-step acronym to help you and your team through the sales negotiation process.

Negotiation 98

Negotiation How To Decision Maker Energy 98

Sales and Marketing Management

MARCH 8, 2019

Author: Joe Andrews We just wrapped up sales kickoff (SKO) season. And how do we, in turn, ensure our own sales kickoffs are effective? We recently completed our sales kickoff at InsideView. The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics.

InsideView 223

InsideView Scale Exercises Call-back 223

Sales Hacker

JANUARY 18, 2019

Below you’ll find 6 trade show success tips for sales and marketing leaders to implement at your next event: 1. You have finagled and negotiated pricing with vendors and fought upper management for more budget; however, you and your marketing team have not defined what success actually looks like. The Holy Grail Metric.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Partners in Excellence

MARCH 14, 2024

Businesses, industries and markets are being restructured, profoundly. I thought it useful share a few of the things we have learned with our clients or observed in the performances of other companies over the past year: Down markets bring all past “sins” to the forefront. For marketers: What are we offering?

Face-to-face 111

Face-to-face Lead Rank Lead Scoring Churn 111

SBI

SEPTEMBER 18, 2012

Prospecting Attention Deficit Disorder: How to Avoid the Shiny Object Syndrome. It’s not that you can actually execute hundreds of tasks in a day’s agenda, but if sales is your passion and profession, you are undeniably an expert at managing the precise allocation of time and resources across that number of tasks.

Ideal Customer Profile 125

Ideal Customer Profile Objections Prospecting Sales Qualified Lead 125

The Pipeline

FEBRUARY 13, 2014

Every day entrepreneurs all over the country start with an idea, some resources, tons of energy and even more attitude, and jump into the deep end of starting a successful business. Those very same days there are business people in the same market segment who decide they can no longer make a go of it and go out of business.

Territories 292

Territories Follow-up Up-Sell Segment 292

Selling Energy

JULY 18, 2023

One of the big barriers of selling efficiency, particularly to busy professionals, is that they simply don’t have time to talk to you. I’d like to share a strategy that you might choose to use in this situation. Here’s how to conversation might go:

Objections 71

Objections How To Conversion Strategy 71

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. That is, to fill in the pipeline and get leads through the sales funnel.

Top of Funnel 71

Top of Funnel Ideal Customer Profile Lead Rank Lead Scoring 71

Nutshell

MARCH 30, 2020

Nutshell’s BOUNDLESS 2020 virtual event was packed with valuable insights from top professionals in the fields of sales, marketing, customer support, and customer success. It will force you as a founder, a salesperson, a marketing person to always think about your company’s funnel.”. work together. Partnerships will.

Lead Generation 71

Lead Generation Top of Funnel Lead Rank Lead Scoring 71

Pipeliner

JANUARY 23, 2020

The job market has shifted, and it is currently candidate-driven. Have one-on-one meetings on a quarterly basis , when you can go over the employee’s performance and career objectives and address any concerns. There are all kinds of ways that you can infuse your team with positive energy, without it costing an arm and a leg.

Hiring 78

Hiring Marketing Infusion Energy 78

Jeff Shore

AUGUST 7, 2018

All too often, the sale is lost before it ever really gets started. Too many sales professionals practice bad habits right out of the gate, seriously jeopardizing their chances of success. Here are three common sales mistakes that get made in the first half-minute of far too many sales conversations. By Jeff Shore.

Face-to-face 91

Face-to-face Energy Follow-up Conversion 91

Sell Integrity

MARCH 18, 2021

Effective sales recruiting strategies start with a well-defined Sales Success Profile based on objective performance criteria. As a sales manager, it’s pretty frustrating when you spend a significant amount of time and energy coaching and developing someone only to discover in the end that, well, it’s not you, it’s them.

Lead Rank 118

Lead Rank Lead Scoring Hiring Strategy 118

SalesLoft

MARCH 31, 2022

The sales industry is advancing more quickly than ever before. . These changes are positive, but now sales leaders have new challenges that are keeping them up at night – myself included. These changes are positive, but now sales leaders have new challenges that are keeping them up at night – myself included.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Selling Energy

OCTOBER 26, 2022

Have you ever tried selling an efficiency product or service to a prospect with an older building, only to hear your prospect say something like, “Our building is older, so you’d expect it to be less energy-efficient.”? This is a very common myth and you should be prepared ahead of time to overcome your prospect’s objection.

How To 61

How To Energy Objections Prospecting 61

Sales and Marketing Management

NOVEMBER 15, 2018

Author: Matthew Sunshine If you’re a sales manager, you know this to be true: Having that tough conversation with a salesperson who isn’t meeting goals is never fun. As a sales manager, see whether this sounds familiar: You sit down with an underperforming salesperson and open with a statement like, “You’re not hitting your numbers.”

Coaching 257

Coaching Construction Pivotal Positioning 257

Sales Hacker

JUNE 16, 2022

It’s been a tough couple of years, Sales Hackers. From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. Ralph Barsi.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Salesmate

AUGUST 19, 2021

The end goal of every sales call is to get an appointment. Here’s where you need to stay alert and implement hacks that work in your favor by perfect the sales appointment call. . Now it’s pretty much up to the salesperson to leave a lasting impression during a sales appointment call. . Handle objections in a smart way .

Decision Maker 98

Decision Maker How To Social Media Webinar Metrics 98

Hyper-Connected Selling

NOVEMBER 22, 2017

How do you create sales and marketing alignment? How do you get the sales team and marketing team to actually work together? There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. The New Expectations for Marketing and Sales.

Marketing 75

Marketing ROI Energy Education 75

BrainShark

AUGUST 16, 2022

When used regularly, sales enablement and readiness platforms increase your sales team’s skill, performance, and revenue. They also make a huge impact on the effectiveness of sales kickoff events, which are basically intensive, multi-day sales training sessions (with a bit of celebration thrown in).

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Sales Hacker

JULY 9, 2020

No one could have predicted COVID-19, but the people who can adapt are the ones who will advance their sales careers during this time. With the current state of sales , everything is changing fast. Digital is now the preferred sales interaction, with a 250% boost in mobile app ordering. Don’t cut corners.

Top of Funnel 114

Top of Funnel Lead Rank Lead Scoring Trends 114