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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Sales automation tools are types of software that enables companies to automate the sales process.

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How to Build Prospecting Lists that Yield the Best Results

eGrabber

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Let’s dive in. Try for Free!

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AI in Sales: Focus on The Sales Conversation

Sales 2.0

I think you can get AI to figure out what the likely outcomes are based on all risk factors and the market you’re selling into etc. Some software firms in the sales tech space are going to grow by building and some buying, or some mix of both.” Ai is already being applied to sales conversations.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Our post, “What is Buyer Intent Data?

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