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The Importance of Evidence

Bernadette McClelland

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success. Let’s Go!

Hiring 195
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How to Get Your Foot in the Door

Selling Energy

As I’m sure many of you know, in addition to energy-focused professional sales training, I also teach benchmarking workshops (both online and in-person). One of the workshops I teach is called, “Leveraging Benchmarking to Build Your Business.”

Energy 68
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The Missing Key Element to Sales Success

Sales and Marketing Management

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong?

Hiring 233
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The Proper Metrics

Selling Energy

One of the major topics I teach at our financial analysis workshops and at every Selling Energy Boot Camp is how to use proper financial metrics.

Energy 68
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6 Reasons Marketing And Sales Should Work Together

Women Sales Pros

Strategies To Drive Sales It’s an age old problem, the friction between marketing and sales. In most organizations they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.

Marketing 114
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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Energy Consumption and Cost Implications The weather also plays a critical role in how small businesses consume energy, directly influencing operating costs.

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5 Ways to Deliver a Truly Impactful Sales Kickoff

Sales and Marketing Management

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)