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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

Director of Sales at DiscoverOrg, Ally Brettnacher , Senior Account Executive at Sigstr, and Simon Mutlu , Large Enterprise Accounts at Slack. Believe it or not, Danielle had zero intentions of landing a career in enterprise technology sales (or sales at all, for that matter). Treat Prospects Like Humans— Listen and Use Emotion!

Marketo 75
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How to Engage Prospects to Identify True Interest

SBI

Erroin: Conversica helps businesses drive revenue by finding prospects that want to do business. Conversica’s conversational AI platform engages prospects in a two way conversation to identify true interest. Execute account-based selling by remaining hyper-focused on pursuing top prospects. engage lower priority leads.

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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Whether you’re a small business with a limited budget or enterprise-level operation, there’s a lead nurturing solution that’s the right fit for you. The software assigns each prospect a number expressing how likely they are to buy based upon their previous behavior and interaction with your brand.

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Cracking the Outbound Code: Proven Frameworks and Strategies (1/2)

Sales Hacker

And I see a lot of teams get this wrong, they don’t think about the fact that there’s an Enterprise motion, there’s a mid market motion and there’s SMB motion. For example, if you’re focused on Enterprise, this is a type of motion where you can apply an ABM approach. Are you doing any gift sending?

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. It does not exist.”

Scale 130
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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

Your sales team deals with an immense amount of data, from prospects’ contact info, to what pages leads are visiting, to the number of emails they’ve received and opened. This reduces the time reps spend on repetitive tasks or making unreliable judgments about prospects. 3 Ways AI Improves Sales Enablement. 10 Top Tools for Sales AI.