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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. What Does this Mean for Marketers? How Do Marketers Use Generative AI? billion in the next 10 years.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Now, B2B companies must implement digital marketing into their sales funnels. For example, 68% of millennials would rather make a B2B purchase via a website than through a sales representative. For example, 68% of millennials would rather make a B2B purchase via a website than through a sales representative.

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

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How to Calculate a Lead Score (With Examples)

Sales Hacker

This lets you decide who your sales team should spend time on, and who might need more of a push through your marketing and sales funnel through lead nurturing. In this piece, we will provide guidelines and processes for manually building a lead scoring model, and the criteria for calculating a simpler lead score.

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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot Sales

Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Sending sales text messages to your prospects to nurture them all the way until conversion. Sending sales text messages to your prospects to nurture them all the way until conversion. Text STOP to opt out”).