SocialSellinator

SEPTEMBER 23, 2021

With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. Social networking for business has become the norm and is accepted in almost all aspects of society. How Facebook Marketing Helps Your Business. But don't fear. Don't be too clever.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.

Social Media 316

Social Media Competition Media Eloqua 316

SBI Growth

AUGUST 29, 2013

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Struggling reps are in denial about buyers using social media.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

The Center for Sales Strategy

MAY 15, 2018

In an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects.

Social Media 113

Social Media Media Social Selling Enterprise 113

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. If you’re interested in running a Facebook ad campaign, start with a post that is already over performing. Engagement ads.

Advertising 90

Advertising Advertising Small Business Small Business 90

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. A recent report by Socialbakers suggested that within the first 30 minutes is when Facebook posts receive half their reach. Attract attention. Build relationships. Increase sales. of total reach.

Social Media 139

Social Media Media Marketing Small Business 139

Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Why Should I Have Social Media for Business? Think again.

Social Media 99

Social Media Media Ideal Customer Profile Hiring 99

Smooth Sale

APRIL 5, 2019

Facebook has an average of 1.52 As a business owner, you probably know how much boost Facebook advertisements can give your brand. Why Use Facebook Ads? Facebook advertising offers a wide variety of ad placement options. billion active users daily. It is an incredible venue to tap an insane number of potential customers.

Facebook 90

Facebook Cost Per Click Advertising Advertising 90

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Social Selling 92

Social Selling Channels Social Media ROI 92

Increase Sales

JULY 8, 2013

However times are changing as demonstrated through a study by Bullhorn earlier this year. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3%

Social Media 128

Social Media Media Prospecting LinkedIn 128

The Center for Sales Strategy

MAY 17, 2022

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future. One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them. That was then.

Social Selling 118

Social Selling Social Media Facebook Study 118

Increase Sales

SEPTEMBER 8, 2015

Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours.

Social Media 70

Social Media Customer Service Media Ideal Customer Profile 70

LevelEleven

APRIL 12, 2018

This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends. Don’t treat it like Twitter or Facebook.

Social Media 48

Social Media LinkedIn Media Ideal Customer Profile 48

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. One such motivating example is Johnny Cupcakes, a retailer that crafted a unique brand persona through innovative and consistent social media engagement. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

SalesLoft

JUNE 2, 2017

that social media is here to stay. The majority of people can’t go a day without feeding into the social media frenzy. In Salesforce’s Second Annual State of Sales report , 44% of sales professionals said it is very important, and often critical, to use social media when connecting with customers.

Social Media 52

Social Media Media Research Account 52

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SocialSellinator

OCTOBER 1, 2023

Discover what social commerce means in today's digital age. Learn how major social media platforms, like Facebook and Instagram, play a role in this lucrative opportunity. Find effective strategies for success and real-life case studies.

Case Study 52

Case Study Social Media Facebook Study 52

The Pipeline

NOVEMBER 25, 2013

A growing trend where people will click away on social media, getting behind a cause or a product, but only a small few will actually act on their sentiment. Its one thing to “like” the Facebook page for an upcoming cause based rally, it’s another to actually show up. Liking on Facebook may mean less giving.

Social Media 265

Social Media Revenue Social Selling Facebook 265

SBI Growth

JULY 8, 2013

Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team. In this post, I outline the 4 main components of social selling. I even provide a sample Social Media Policy for Sales.

Social Selling 320

Social Selling Company Social Media Policies 320

SalesFuel

APRIL 3, 2024

A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. It also says that your client should be focusing on search and social ads when targeting these consumers. A study by tinuiti found that 37% of consumers rarely seek out new providers when they need services.

Revenue 40

Revenue Hiring Social Media Consumer 40

Steven Rosen

JUNE 20, 2019

Studies show that 87% of a skill gained in training is lost within 30 days without reinforcement. If you valued this article, please hit the ‘like’ button and also share via your Twitter, LinkedIn, and Facebook social media platforms. Sales coaching is a very difficult skill that very few sales managers master.

Coaching 334

Coaching Hiring Sales Coaching Social Media 334

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profile 130

Ideal Customer Profile LinkedIn Social Media Campaigns 130

No More Cold Calling

JANUARY 24, 2013

New social media data debunks the well-known factoid that it’s just six degrees of separation that connects us to others. Staying in touch with your social network just got even more important. New data suggests that there are fewer than five degrees of separation—your referral network just got turbocharged. Lesson learned.

Referrals 243

Referrals Airlines Social Media Networking 243

Sales and Marketing Management

JULY 15, 2018

According to a Nielson study, 83 percent of consumers trust peers over brands when it comes to making purchase decisions. Spread the word via social media. Social media is a very powerful marketing asset. If you don’t have a social media marketing strategy, you should develop one as soon as possible.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Nutshell

JULY 10, 2020

There is no shortage of real estate agents getting into fights on social media, posting low-quality photos, typing in all caps, and making other generally hilarious blunders on the internet. Indulge agents do all of their own marketing, social media, and also manage most of their own sales pipelines (with the help of assistants.)

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Studies show that company values are the most important thing candidates look for in branded content ( source ). Leverage social media. Instead, use social media to engage with candidates and share valuable content.

Hiring 250

Hiring Social Media Face-to-face Channels 250

SugarCRM

MARCH 12, 2018

As one friend of mine put it, “I now have more friends from high school on Facebook than I had in high school.” According to a study of LinkedIn users by Statista, 28% of LinkedIn users have 1,000 or more connections. On Facebook, the average user has 338 friends. Fifteen percent of Facebook users have 500 or more friends.

Facebook 47

Facebook Closing Social Media Networking 47

SocialSellinator

APRIL 7, 2022

These campaigns utilized cutting-edge tactics like social media and digital marketing and achieved amazing results. By studying these campaigns, you can learn what works best and apply those techniques to your marketing strategy. In this blog post, we will take a look at 10 of the best marketing campaigns from 2020.

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Campaigns Marketing Social Media Study 130

The ROI Guy

DECEMBER 9, 2010

Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in levels of engagement based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers.

Social Media 65

Social Media Media Chemicals Automotive 65

Jeffrey Gitomer

FEBRUARY 12, 2013

As business social media evolves and matures, all salespeople, executives, and entrepreneurs will expose themselves for who they are and who they aren’t WAY BEFORE a sales call or sales meeting of any kind takes place. I’m gonna Facebook YOU. Study their online presence and their social media presence.

Social Media 195

Social Media Media Twitter Loyalty 195

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Hubspot Sales

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Social Media 94

Social Media Case Study Media Fashion 94