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Lead Follow-up Malpractice

Partners in Excellence

” The only thing I ever download from this very large sales automation provider are their market research whitepapers. And it’s not the fault of the sales people that are making these lead follow-up calls. Ultimately, doing this may enable us to meet our interests. We rethought the approach.

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Strategies for More Effective Sales Enablement in 2023

Emissary

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.

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7 Security Criteria for GenAI Sales Enablement Platforms

Allego

Generative AI (genAI) is transforming sales enablement platforms. Using the technology, these powerful platforms automate processes, increase productivity, get sales reps up to speed faster, and help create personalized buying experiences. Use them as a checklist during your vendor evaluations.

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5 Questions for Selecting the Best AI-enhanced Sales Enablement Platform

Allego

Imagine your sales team transforming overnight: Tasks that used to pile up are now checked off in record time. With AI, analytics turn into gold, and your sales approach is fine-tuned with precision. Welcome to the big leagues of sales enablement platforms. Does it support your sales methodologies?

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? What is Marketing Enablement? I’ve observed an interesting shift in my three-decade marketing journey.

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Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. My definition follows, along with the reasons for it and application of it.

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What Is Sales Enablement? Goals, KPIs, And Tools

Gong.io

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. So, what is Sales Enablement? Go on then.