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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

Margin 106
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A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue generators or order-takers. Thus, you create a strong foundation for client retention. Image source: Fotolia.

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Can AI revolutionize your content marketing strategy?

Pipeliner

We discussed the trend of using software to pull information from platforms like LinkedIn to create personalized email introductions. Offering discounts in every email trains customers to never pay full price and eats into profit margins. However, these attempts at personalization can often be generic and irrelevant.

Scale 97
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

So our coveted retention/renewal aspirations are threatened. It’s the opportunity to create long term relationships, driving higher levels of customer satisfaction, engagement, renewal, and retention. It’s not uncommon, particularly in software, to see discounts greater than 30%. This is irresponsible!

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4 Ways CRM Software Is Helping Manufacturers Create Operational Resilience

SugarCRM

In fact, companies that embrace digital technology innovation experience nearly 20% higher gross margins than the laggards. Companies should invest in long-term solutions to increase data quality, customer retention, and operational efficiency to operate as seamlessly as possible.

CRM 26
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Why avoiding Story Context derails Sales Decision Making

Babette Ten Haken

That salesperson avoids story context details because they avoid working with pre- and post-engineers or software technicians. Because these technical specialists tend to marginalize non-technical colleagues seated around the table. Then, take your next steps towards customer retention success. Something different?

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How to Invest in Knowledge with Computer-Based Training Software

Lessonly

These companies also enjoy a 24% higher profit margin than those who spend less on training. This type of employee training management software is growing in popularity among businesses because it can offer quick, yet intense, training across multiple applications. But it doesn’t stop there. Let’s break this down.