Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Allego

DECEMBER 13, 2023

You get to meet, share ideas, and have fun with other sales enablement managers, sales managers, learning and development professionals, and revenue enablement folks. Topics include sales automation, AI-driven strategies, and innovative tools to streamline sales processes and enhance customer engagement. Then there’s the networking.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. People think of them as a sales tool for converting customers.

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Market insights and topics.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Zoominfo

OCTOBER 15, 2019

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. Rather impressive considering we had zero connections in Japan, we had only 2 weeks to book 10+ meetings, and we didn’t speak Japanese. How did it perform?

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

The Pipeline

MAY 23, 2011

LinkedIn: Social-ism Meets Capital-ism – Sales eXchange – 98. What happens when social-ism meets capital-ism? Going public changes things, it makes one central mantra superior to all others, that mantra being profit; in fact it now has to be profits that exceed Street expectations, because merely meeting expectations is not enough.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

The Pipeline

APRIL 8, 2011

Battle Reparation Tactics Meet Marketplace Strategies. Stored in Attitude , Business Acumen , Guest Post , Marketing , Proactivity , Trust , execution. In a manner of speaking, we launched a militaristic marketing scheme that needed to succeed if we are to achieve any long term, sustainable peace and prosperity. March 2008.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

Your Sales Management Guru

SEPTEMBER 21, 2015

What Happened at the End of the Sales Leadership Training Workshop? It was an interesting out come at the end of the two day Sales Management Training Workshop last week… We discussed the Role of Sales Management, what Strategies face sales managers and focused on the Execution of sales management tactics. How run a sales meeting.

Lead Rank 40

Lead Rank Lead Scoring Hiring Face-to-face 40

BuzzBoard

APRIL 18, 2024

The Importance of Building Credibility with Local Businesses Building credibility with local businesses is critical to the success of any digital marketing agency. In the competitive realm of digital marketing, focusing on building authenticity and trust gives you an edge. After all, the proof is in the pudding.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Nutshell

OCTOBER 30, 2020

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Smooth Sale

APRIL 22, 2024

Whether you’re operating out of a chic downtown office or a bustling workshop on the outskirts of town, this insurance isn’t just important—it’s a must. Mastering the art of branding yourself with impact is not just a marketing tool; it’s a strategic move that can significantly boost your business growth.

Insurance 93

Insurance Insurance Real Estate Hiring 93

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. You have to meet your prospect wherever they are in their buyer journey. Want even more sales and marketing tips from our experts?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. The company helps online businesses prevent chargebacks and minimize losses.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Pipeliner

FEBRUARY 23, 2024

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. This gap highlights the need for a more unified approach to customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. Who would make the time to schedule a call with someone who doesn’t even ask about their business before asking for a meeting? Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. Big mistake!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

SalesLoft

MARCH 31, 2022

We all know that with the lack of in-person meetings, buyers are able to meet with a lot more vendors than they used to. We know that it is unlikely that we will be able to present that proposal, so we need to give our champion a really amazing piece of content to take to the board meeting. That means sales cycles are shrinking.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Babette Ten Haken

JUNE 30, 2020

Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. If you are selling or engineering or managing a product the market is absolutely demanding (think toilet paper), then you probably do not need to tell stories at all. Planning your next team, corporate or association meeting?

Engineering 136

Engineering Face-to-face Retention Strategy 136

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Costello

JANUARY 15, 2019

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. So, we teamed up with Databox to ask sales and marketing professionals about how they’ve done it successfully.

Lead Rank 105

Lead Rank Revenue Top of Funnel Lead Scoring 105

Sales and Marketing Management

JUNE 4, 2017

Partner with other key functions such as marketing, product management, internal communications and human resources to create the best programs and tools to meet your sales teams communication and training needs. The management team then cascades content via district meetings, webinars and/or conference calls – or a combination.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

The Pipeline

FEBRUARY 21, 2012

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13. Sales Meetings. Sales Tool.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

Emissary

MARCH 2, 2023

The average buy cycle is now more than seven months long and involves five to eight (or more) decision makers, most of whom spend only 17% of their time meeting with potential suppliers. To succeed in the current marketplace, sellers have to use every tool at their disposal to understand their prospects and what drives them.

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Highspot

JUNE 1, 2023

The majority of sales leaders consider enablement as a practice to be mission critical and prioritize their enablement platform as a top three tool in their revenue tech stack, according to 2023 research conducted by Gerson Lehrman Group on behalf of Highspot.

Scale 98

Scale Infusion Enterprise Enterprise 98

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer 98

Customer Face-to-face Relationals Industry 98

Zoominfo

OCTOBER 15, 2019

With the “foot in the door” method, you can reach any prospect — whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. A simple, 5-sentence email is all that’s needed to land meetings, and possibly more. Example 1: Selling B2B Software Hi (First Name), I noticed you’re using (competing software tool).

Scale 113

Scale Intent Face-to-face B2B 113

BuzzBoard

APRIL 5, 2023

The SBA is doubling down on their efforts to ensure they are meeting small businesses and startups everywhere they are, “including helping entrepreneurs navigate the evolving marketplace so that they can start, grow and sustain their businesses.” Constant Contact: In 2020, Constant Contact, an email marketing company, partnered with the U.S.

Small Business 52

Small Business Small Business Company Constant Contact 52

BuzzBoard

APRIL 5, 2023

The SBA is doubling down on their efforts to ensure they are meeting small businesses and startups everywhere they are, “including helping entrepreneurs navigate the evolving marketplace so that they can start, grow and sustain their businesses.” Constant Contact: In 2020, Constant Contact, an email marketing company, partnered with the U.S.

Small Business 52

Small Business Small Business Company Constant Contact 52

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. March 2008. February 2008. January 2008. December 2007. Gap Selling.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Brooks Group

AUGUST 1, 2018

It comes every year, and still it always seems to sneak up on us: the National Sales Meeting. From creating the meeting agenda, booking the convention center, deciding on a meeting theme, and identifying a keynote speaker –there’s a lot to be done. Tip #1: Pick a Meeting Theme that Inspires. Absolutely not.

Sales Meeting 45

Sales Meeting Meeting Conference Customer Service 45

Smooth Sale

JUNE 20, 2023

You can achieve this by Creating task forces or cross-functional teams to address specific organizational challenges Encouraging the sharing of resources, expertise, and ideas across departments Facilitating regular interdepartmental meetings or workshops 4. During team meetings, have each member share their favorite learning moment.

Hiring 78

Hiring Influencer Microsoft Promotion 78

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

No More Cold Calling

JUNE 6, 2019

Successful sales professionals understand that technology is a must-have business tool. Who would make the time to schedule a call with someone who doesn’t even ask about their business before asking for a meeting? Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. Big mistake!

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Partners in Excellence

SEPTEMBER 9, 2020

” Perhaps the most important part of the onboarding process is not teaching them about our products, tools, processes, markets. This seldom happens in training workshops, but happens in the “spaces in between.” More frequent, informal team meetings to build relationships with their peers.

Face-to-face 98

Face-to-face Retention Relationals Meeting 98

Smooth Sale

SEPTEMBER 19, 2023

It’s common for someone to attend countless workshops on inclusive leadership and return to the workplace armed with certificates and tools, yet still need help implementing what they’ve learned. Moreover, when staff feels included, team and company meetings will enjoy a more robust conversation and input.

Hiring 116

Hiring Lead Rank Conference Lead Scoring 116