Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

No More Cold Calling

MAY 17, 2019

In fact, 83 percent of satisfied customers are willing to refer products and services, according to a marketing survey conducted by Texas Tech. A referral introduction means prospects have agreed to talk to salespeople, unlike cold calling victims who never asked to be interrupted. What can you tell me about the prospect?

Referrals 327

Referrals Scale How To Cold Calling 327

SalesLoft

SEPTEMBER 1, 2023

Escape the crowds by joining us at the San Francisco Mint, venue of the eighth annual OpsStars Conference , an exceptional learning and networking event uniquely tailored to operations professionals and revenue team members. Networking events are held throughout the day at OpsStars. View the full OpsStars agenda here.

Conference 52

Conference Hiring Networking Face-to-face 52

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. Local events are more than just an entertaining gathering; they’re networking gold mines. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

Emissary

MARCH 2, 2023

To succeed in the current marketplace, sellers have to use every tool at their disposal to understand their prospects and what drives them. The powerful insights gained from Emissary’s network has already helped generate billions in new and expanded deals across a wide range of verticals.

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. Prospecting is either HOT or cold … period.

Referrals 297

Referrals Scale How To Lead Rank 297

Sales and Marketing Management

MARCH 8, 2019

Typically, in January and February, depending on fiscal calendars, we all see pictures of salespeople in our networks posting party pics from Las Vegas or some other city’s convention center. The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar.

InsideView 223

InsideView Scale Exercises Call-back 223

Bernadette McClelland

JANUARY 20, 2018

It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. 5. Know your prospects. Networking. Find the problem, discover solution, present why solution is best for prospect. And the basics of selling are….? Solve their problems.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

Autoklose

MARCH 11, 2024

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. Organize an Online Conference, Webinar, or an Industry Meetup First of all, do your research and find out what your prospects deal with and identify their pressing pain points. That’s right!

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. My definition of a cold call is any attempt to reach a prospect who doesn’t know you and doesn’t expect to hear from you. Prospecting is either HOT or cold … period.

Referrals 228

Referrals Scale How To Lead Rank 228

Anthony Iannarino

JANUARY 21, 2020

Elite ticket holders attend workshops delivered by Amy Franko, Kenyetta Gordon, Kendra Lee, Jeff Bajorek, Larry Levine, James Muir, Brynne Tillman, and Bernadette McClelland. Jeb Blount, Mark Hunter, Victor Antonio, will also provide workshops. I do something different each year, and I am working on this year’s workshop now.

Conference 104

Conference Outbound Lead Generation Networking 104

Nutshell

OCTOBER 30, 2020

Still, people show up at an appointed time, listen to speakers, watch entertainers, network with each other… All the regular, in-person event details, except online. Many people attend events to network with their peers. Interactive workshops. Event marketing options. Are you falling off your prospects’ radars?

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Maybe if attendees could network , it would be viewed differently (something we’ll touch on later).

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Autoklose

MARCH 18, 2024

Do you keep pace with the latest marketing trends? Nail the Elevator Pitch Salespeople need to make an impression on their prospects if they want to get a chance to present their offer. This skill will come in pretty handy for networking, cold calling, and cold emailing purposes.

Hiring 98

Hiring Training Cold Calling How To 98

No More Cold Calling

MAY 2, 2019

Perhaps they came from marketing, IT, product development, finance, consulting, or customer success. So, business leaders defer to anything but asking for referrals and spend money on marketing campaigns and cold calling. (Or Most business owners don’t realize that they have a large network they can tap into for referrals.

Small Business 316

Small Business Small Business Referrals Hiring 316

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Hubspot Sales

APRIL 13, 2022

Form an SLA with the marketing team. There's no such thing as "enough" leads that marketing could supply to the sales team, and sales would love to close deals every hour if they could. This happens when marketing and sales are moving in lockstep. Commit to prospecting a percentage of your leads. Not exactly.

Networking 79

Networking Pipeline Up-Sell Closing 79

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. Marketing professionals who help develop sales enablement content. Better customer and prospect engagement practices. Sales managers. Sales hunters.

Conference 104

Conference Sales Enablement Networking B2B 104

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Customer Centric Selling

JANUARY 31, 2014

Sales Training Article: How Social Prospecting Helps Forecasting. Marketing is not driving the quality sales leads the field needs. Very few leads from marketing convert to accounts. Register today for a sales training workshop to improve sales performance and increase sales. It is causing your pipeline to clog.

Top of Funnel 63

Top of Funnel Prospecting Sales Qualified Lead Referrals 63

The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Tibor Shanto.

Cold Calling 282

Cold Calling Outsourcing Services Wireless Harvest 282

Nutshell

DECEMBER 5, 2019

Perhaps it’s the rush of meeting new and interesting people during networking sessions , or the opportunity to learn actionable tips during the breakout sessions that will help you level up your game. Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Unleash 20.

Conference 124

Conference Top of Funnel Networking Hotels 124

Act!

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. The key is to get creative about finding new clients with limited marketing resources.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

Increase Sales

JULY 17, 2013

5 – The super majority in sales confuse marketing with selling. (If If you disagree, attend any business to business networking event and observe all those who toss out business cards, spew that they do and then move onto the next victim.). #6 9 – Your sales prospects do not care about you. #10 . #4 – 97.3%

Networking 165

Networking Sales Coaching Objections Coaching 165

Hubspot Sales

JANUARY 21, 2021

Janice Mars is the founder Principal of SalesLatitude — a consulting firm, dedicated to helping businesses focus their sales efforts on winnable deals and aligning core strengths with the right prospects. Davis conducts speaking tours and personally consults for businesses in need of guidance on sales and marketing alignment.

Influencer 128

Influencer Twitter LinkedIn Decision Maker 128

Janek Performance Group

MARCH 6, 2024

This includes how these cultivate innovation, expand market reach, enhance customer relationships, and, ultimately, drive organizational success. Expand Market Reach In today’s globalized marketplace, a sales team’s diversity directly translates to expanded market reach. Yet men still outnumber women at all levels.

Hiring 62

Hiring Demographics Lead Rank Lead Scoring 62

Smooth Sale

DECEMBER 20, 2021

Lynette has managed various student internship programs, presented at local workforce development conferences, and has conducted multiple workshops and class lectures preparing students for the world of work. Options can be a good thing and in today’s market, you have a lot of them. Take Control of Your Job Search!

NetSuite 148

NetSuite Hiring Education Networking 148

Nutshell

OCTOBER 30, 2020

Still, people show up at an appointed time, listen to speakers, watch entertainers, network with each other… All the regular, in-person event details, except online. Many people attend events to network with their peers. Interactive workshops. Event marketing options. Are you falling off your prospects’ radars?

Webinar Metrics 71

Webinar Metrics Conference Software Software 71

SalesforLife

JUNE 27, 2019

Build a Total Addressable Market (TAM) for the event. This also applies to an event, where you’ll have a defined, set criteria, times, size of the room, set number of attendees, and geographic markets. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Vendor Neutral

JULY 16, 2021

Joseph also sits on the boards of Communitech, the Golden Triangle Angel Network, and the Kitchener-Waterloo Symphony. Mark Hunter helps companies and salespeople find and retain better prospects they can close at full price. Mark Hunter, The Sales Hunter Mark Hunter, CSP, is also known as "The Sales Hunter."

Cold Calling 52

Cold Calling Hiring Webinar Metrics Advertising 52

Nutshell

MAY 11, 2023

Deep learning is a subset of AI that uses artificial neural networks, which are modeled after the human brain. Check out Nutshell’s sales automation features or watch our sales automation workshop for Nutshell users! Explore Features Watch the Workshop How can sales teams use AI? Want to learn more about sales automation?

Sales Process 118

Sales Process Lead Rank Lead Scoring Sales Automation 118

The Brooks Group

SEPTEMBER 18, 2018

250,000 Brand New Accounts from Marketing Leads. 100,000 Brand New Accounts from Prospecting. They can also be internal, such as failure to align your company's marketing strategy with your sales strategy, resulting in poor quality leads. Step 5: Collaborate with Marketing. 500,000 New Opportunities from Dormant Accounts.

Territories 79

Territories Conference Face-to-face Quota 79

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. The company helps online businesses prevent chargebacks and minimize losses.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Igniting Sales Transformation

MARCH 4, 2019

Everyone knows that sellers need to prospect, qualify leads, demonstrate value and business acumen in their outreach to buyers, I kicked things off by asking Kristina what is happening in the market now that dictates what buyers want, so that sellers can better focus? See the agenda and register before the summit sells out!

Microsoft 91

Microsoft Lead Rank Oracle Conference 91

Customer Centric Selling

APRIL 29, 2015

No Prospect. When launching CustomerCentric Selling® in 2002 the first core concept of our process was: No goal means no prospect. This core concept was written well before B2B buyers were leveraging the Internet and social networking to better understand what offerings are available prior to contacting salespeople.

Prospecting 40

Prospecting Inbound Lead Rank Lead Scoring 40

Smooth Sale

OCTOBER 1, 2022

Building businesses of all types, entrepreneurial, retail, and corporate, includes effective branding and an array of services and products that prospective clients will desire. For example, you can host cocktail parties, workshops, and music events. Kred Connect with top-rated influencers to learn from and grow your networks.

Customer 78

Customer Hotels Hiring Loyalty 78

Sales Evangelist

FEBRUARY 16, 2020

Three Things Small Businesses Get Wrong When Marketing Businesses often make mistakes in their marketing campaigns and as a result, don’t maximize their exposure. Stephen enhances marketing and communications for a global software firm by coaching individuals and businesses to improve their own brand.

Small Business 52

Small Business Small Business Social Media Marketing 52