Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy. Paid Search Advertising.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. BlueOcean is also using retrospective research to capitalize on new opportunities.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Pipeliner

DECEMBER 10, 2019

According to Statista, the chatbot market is projected to reach USD 106.6 In this article, we are going to highlight the various ways chatbots have already helped and continue to help marketers with increasing sales within their companies. Chatbots are excellent tools for greeting your customers when they visit the company’s website.

Real Estate 84

Real Estate Top of Funnel Marketing Hiring 84

BuzzBoard

NOVEMBER 24, 2023

McKinsey & Company’s research elucidates that personalization can curtail acquisition expenses by up to 50%, while enhancing revenue by 5-15%. Account Growth: This evaluates whether hyper-personalized strategies lead to augmented sales or product penetration within existing accounts.

B2B 52

B2B Strategy Pivotal Penetration 52

SBI Growth

OCTOBER 13, 2013

If you don’t do your research, you could land in the wrong organization. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. At no cost, an expert from SBI will present the full research findings. You will have access to guides, templates and tools. Research the interviewers.

Hiring 310

Hiring Lead Gen Top of Funnel Penetration 310

Zoominfo

APRIL 2, 2018

Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. Facilitate better sales and marketing alignment. In fact, we’d argue that the marketing department holds an equal amount of responsibility for sales productivity. Use the right tools and technologies.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Increase Sales

MARCH 24, 2014

Sometimes in the quest to increase sales through new SMB marketing actions, obvious opportunities are often overlooked. This appears to be true if a recent report by Direct Marketing News is correct. Human nature appears to be very much evident with SMB marketing. Market trends (past, current and future). Add to Skype.

Ideal Customer Profile 114

Ideal Customer Profile Skype Marketing Small Business 114

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. For those who aren’t familiar with the concept of technographics, allow us to explain.

Report 222

Report Data B2B Survey 222

SBI

NOVEMBER 10, 2020

Providing a good customer experience is not only the right thing to do, but beyond that, research shows that a great experience has a significant impact on whether or not someone buys from you. Ensure your sales, marketing, and customer success teams have a realistic view of the experience your buyers have today.

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

Mindtickle

FEBRUARY 9, 2023

2: Market penetration If you want to know how great your sales reps are at getting products and services in the right hands, one place to start is market penetration. This metric measures how much of the available market you “own” through your offerings. But what does that look like on paper?

Penetration 52

Penetration Retention Revenue Call-back 52

SBI Growth

NOVEMBER 17, 2012

A plan suggests marketing and sales can execute on the revenue goal. One way to do this is to conduct an account segmentation analysis of your markets. The goal is to determine things like: Account penetration opportunities. The goal is to determine things like: Account penetration opportunities. New market pursuit.

Top of Funnel 310

Top of Funnel Penetration Scale Funnel 310

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Are your marketing campaigns generating the desired return on marketing spend? Nothing replaces field research. Get out in the field more.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Hubspot Sales

MAY 28, 2019

Pricing strategies take into account many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. They’re also influenced by external factors like consumer demand, competitor pricing, and overall market and economic trends. Penetration Pricing Strategy.

Strategy 137

Strategy Penetration Hubspot Buyer Persona 137

SBI Growth

SEPTEMBER 6, 2012

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Miller Heiman Group

MARCH 3, 2020

Whether capturing new leads, closing new accounts, extending their penetration of new business units within existing customers or increasing their win rates, sales leaders set lofty goals and hunt for the methodologies, tools and processes to help them attain their objectives. Take the 2020 Sales Performance Survey.

Study 88

Study Penetration Survey Face-to-face 88

Allego

MARCH 2, 2023

Modern sales enablement technology has revolutionized the way businesses approach sales and marketing, making it easier for teams to collaborate, communicate, and sell products and services. State-of-the-art, sales enablement tools help sales teams streamline sales processes, improve productivity, and increase revenue.

Company 62

Company Sales Enablement Quota Penetration 62

SBI Growth

SEPTEMBER 23, 2012

SBI’s research has uncovered some essential Rep behaviors. Receive a package of tools including this Top Ten Sales Rep Competencies list. Sales needs Marketing to generate demand , educate leads, and supply qualified opportunities. Reps must be able to social map an organization they are trying to penetrate.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Zoominfo

APRIL 11, 2019

Unless you want to spend countless hours on prospect research, your best bet is to enlist the help of a B2B data provider. Facilitate better sales and marketing alignment. In fact, we’d argue that the marketing department holds an equal amount of responsibility for sales productivity. Use the right tools and technologies.

Sales Qualified Lead 100

Sales Qualified Lead Penetration Face-to-face Quota 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Miller Heiman Group

JUNE 24, 2020

Whether capturing new leads, closing new accounts, extending their penetration of new business units within existing customers or increasing their win rates, sales leaders set lofty goals and hunt for the methodologies, tools and processes to help them attain their objectives. Take the 2020 Sales Performance Survey.

Study 65

Study Penetration Survey Face-to-face 65

DiscoverOrg Sales

JUNE 8, 2016

For staffing companies, the Applicant Tracking System (ATS) is one of those tools with which salespeople and recruiters have a love-hate relationship. Advanced search and filters can only do so much in penetrating the sheer number of records any ATS can house. Our expanded sales intelligence data gives you the insight you need.

Penetration 120

Penetration Gatekeeper Data Face-to-face 120

BuzzBoard

MAY 8, 2024

Strategic Ways to Establish and Maintain Strong Relationships With Local Business Clients The dynamic local business sector demands digital marketing agencies to adopt strategies that ensure fast and robust adaptability. Research performed by Adobe reveals that personalized communication can boost sales conversions by as much as 10 percent.

Ideal Customer Profile 52

Ideal Customer Profile Pivotal Lead Rank Influencer 52

Vengreso

MARCH 2, 2021

It means using every sales strategy, every tool and every channel to engage and connect with prospects. Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. This is done monthly and the sole focus each month is to penetrate each of those accounts. Omnichannel Prospecting. Ad spend by 22%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Vengreso

JUNE 27, 2022

Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers. The buyer’s journey often starts with a Google search looking for compelling content and market research.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

The Digital Sales Institute

OCTOBER 12, 2018

In a cluttered, time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Target market trends. Current market position. The Market. 1 sales and business killer is lack of market. Big enough market to target.

Examples 55

Examples Strategy Penetration Ideal Customer Profile 55

SBI Growth

SEPTEMBER 11, 2012

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Technology alone is not the solution. A Sales Process did not exist.

Territories 306

Territories Top of Funnel Penetration Analysis 306

Crunchbase

FEBRUARY 22, 2021

Account penetration + identify the ideal customer profile. Penetrating accounts is a strategic science. LinkedIn is considered to be the second-most popular social media platform used by B2B marketers, with Facebook still at the top, according to Hubspot. Here are a few tips to make cold calling easier: Do the research.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SBI Growth

SEPTEMBER 11, 2012

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Technology alone is not the solution. A Sales Process did not exist.

Territories 264

Territories Top of Funnel Penetration Analysis 264

Highspot

AUGUST 31, 2021

The latter, on the other hand, may require a deeper investment in content marketing and SEO. Your sales process should detail step-by-step exactly what this team — and other supporting go-to-market functions — must do in order to transform potential buyers into customers. How do you expect the market to evolve over time?

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

SBI Growth

AUGUST 29, 2012

Last year SBI conducted extensive research utilizing 9 forms of discovery, reviewing over 35,000 data points and interactions. If you’d like to get more detailed information, then participate in our Research tour – Click Here. Get a copy of the Own Your Sales Comp Tool here. Here is where the insights reside. Of course not.

Compensation 257

Compensation Penetration ROI Distribution 257