The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
Zoominfo
APRIL 10, 2018
From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Customer Service.
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Sales 2.0
SEPTEMBER 18, 2020
The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. Send a handwritten note or letter (mail is an underutilized channel) Send a second email, preferable including something relevant of value, such as an article link/white paper etc.
Pointclear
AUGUST 14, 2013
Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. Sales Managers Didn’t Want Their People on Social Media All Day.
Pointclear
MARCH 27, 2014
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.
Zoominfo
JANUARY 8, 2021
That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing. Email Marketing Lead Generation.
Sales and Marketing Management
NOVEMBER 28, 2017
Whether you want to start a conversation over the phone, via social media or email, you need to start your message with something that pertains only to that individual. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”
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