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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. The report from late May highlights three seemingly obvious but key trends: An accelerated migration to digital. The next normal sales model. The pandemic has accelerated previous trends?—?omnichannel

Trends 156
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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. You give them air cover and ping it back to sales.

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Stray thoughts on customer experience trends

Sales and Marketing Management

In my recent discussions with sales reps and sales managers, I am reminded of the service-profit chain, first discussed in Harvard Business Review in 1994. Customer experience trends – Bain & Company is a massive and remarkably successful global consultancy that looks carefully at trends in the business world.

Trends 205
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How Consumer Spending Trends Impact Your Recession Sales Strategy [Data + Insights]

Hubspot Sales

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. This means retiring the old playbook and getting creative with your sales strategies. Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn.

Consumer 104
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Let’s get into it! What is marketing attribution?

Trends 160
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How to overcome objections and close the sale of digital marketing services to small businesses?

BuzzBoard

Strategies for Overcoming Objections When Selling Digital Marketing Services to Small Businesses In the realm of digital marketing, acquiring clients often necessitates surpassing objections, particularly when accommodating the distinctive requisites of small businesses. Starting off, it’s critical to foresee objections.