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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

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A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

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Own Your Time

The Pipeline

To succeed in prospecting, in fact, in any element of sales, you need to own your time. Time is a finite resource. Optimizing and maximizing how we utilize this finite resource is a must to surviving in business today. As alluded to above, all humans fall into this 24-unit paradigm, including prospects and clients.

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Use Outreach? Here’s How to Nurture Unresponsive Prospects

Sales Hacker

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value.

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Do You Know How To Increase B2B Sales?

Smooth Sale

As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands. Likewise, evaluation articles, reviews, and testimonials can help prospects compare your products with alternatives. Celebrate Success!

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White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

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The Pipeline ? 3 R's of Prospecting Success

The Pipeline

Free Resources. 3 R’s of Prospecting Success. Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. In the pas I have posted about leads being a renewable resource.

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