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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Future of Content Marketing survey: 39% of respondents indicated they did not have a defined content marketing strategy. Does Sales ignore my leads? Marketing team survey. Expert panel.

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Intelligent Routing: Fuel the Entire Sales Journey with Complete Data

Zoominfo

Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems.

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Evaluating Your Business Development Strategy

Janek Performance Group

A pillar of success for any sales organization is an effective business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy.

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3 Critical Sales Coaching Challenges—and Solutions

Allego

There’s no denying the impact effective sales coaching has on a business. And if you have younger people on your team, they want—even expect—to receive feedback, according to a global survey of millennial professionals conducted by Harvard Business Review (HBR). 38% higher employee productivity. 56% higher customer loyalty.

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CMO: Why Don’t Your Prospects Care?

SBI Growth

You begin rehashing the feedback from sales, customers and prospect surveys. 5 Remedies for Poor Response: Build / update your Buyer Personas – align content to the persona. Improve your Voice of the Customer (VOC) with better customer & prospect survey data (online or interviews). Read more on personas here.

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The 5 Most Common Types of Sales Enablement Content for Remote Selling [HubSpot Research]

Hubspot Sales

Having a bank of solid sales enablement content is more of a need-to-have than a nice-to-have for remote sales efforts. In HubSpot's recently published Sales Enablement Report , we explored the subject a bit further. In HubSpot's recently published Sales Enablement Report , we explored the subject a bit further.

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Is ‘Trust’ a Real Sales Approach? Buyers Hope So

Mereo

LinkedIn recently surveyed more than 7,500 B2B buyers and sellers to uncover the state of sales. In that same LinkedIn survey, 65% of sellers say they always put their buyer first. In a TrustRadius buyer disconnect survey , 85% of B2B sellers too say they are open and honest about their solution during the sales process.

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