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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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4 Ways Modern Sales Content Management Systems Outperform Traditional Tools

Allego

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. All of which ultimately leads to better sales conversations, more wins, and increased revenue.

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. When a buyer fills in their contact information to get our white paper etc., I’m sharing my summaries here. The second book I’m covering is No Forms.

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5 Ways AI Is Transforming Sales Enablement

Allego

With the advent of artificial intelligence (AI), sales enablement has undergone a remarkable transformation, empowering businesses to boost productivity, enhance customer engagement, and drive revenue growth like never before. These tools utilize LLMs to understand the context of each interaction and tailor the message accordingly.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’

Sales and Marketing Management

To counter this macro change in buyer behavior, companies that rely on B2B sales are re-engineering their revenue supply chain. Today’s B2B salespeople need the help of prospecting-focused SDRs and proven sales technology tools so that they can make the most of their time… and avoid the “Amazon Effect”.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For businesses, that bad data can negatively affect revenue growth. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

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