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Small Business Mastery: Turning Challenges into Opportunities

Pipeliner

Chatting with John Golden from Sales POP! Online Sales Magazine and Pipeline CRM, alongside John Nieuwenburg , a seasoned business coach since 2004, I ventured into the world of small businesses. Our dialogue uncovered the real struggles and bright spots for small enterprises today.

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Emissary Advisor Network: Meet Mike Connly

Emissary

After joining UnitedHealth Group in early 2004, Mike was named Chief Information Officer of UnitedHealth Technologies (UHT). Contact us to access the Emissary Network to see how our Emissary Advisors can accelerate your sales and marketing teams’ success: Interested in Joining the Emissary Advisor Network?

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Amy DuRoss is the co-founder and former CEO of Vineti , an enterprise software platform for personalized cell and gene therapies. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. Click to tweet.

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Aurea Software Revives InsideSales Brand, Retires XANT

InsideSales.com

InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton. Over the course of 15 years — from 2004 to 2019 — it became one of the most recognizable brands in the industry. InsideSales technology will help bridge the all-important gap between marketing and sales engagement — the initial prospect contact.

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The ROI of ROI

No More Cold Calling

Guest blogger, Michael Nick, explains where (and how) to use ROI in your sales process. This rubbish comes from people looking for headlines or who really don’t understand the concept of client relationships and how sales tools can help identify issues and monetize value. In your current sales process, what do you do first?

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Mid-Market Companies – Big Enough to Matter But Small Enough to Care

SugarCRM

Since starting Sugar back in 2004, I’ve always enjoyed working with mid-market companies the most. There is certainly the allure of working with the enterprise big boys with their Sumo-class throw weight. We use this segmentation for demand gen, sales attribution, and customer segmentation purposes.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.