Sales and Marketing Management
OCTOBER 31, 2013
Teaser: As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011. billion in 2011.
Pointclear
FEBRUARY 2, 2011
Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DiscoverOrg Sales
MAY 7, 2015
The author, Andy Hoar, outlines the following as major contributors to this demise: B2B buyer preferences have fundamentally shifted from speaking with a sales rep 1-on-1 to a self-education ecommerce type model for purchasing. Consider Marketing Technology vendors and their target audience: marketers. Source: [link] ).
Vendor Neutral
JUNE 15, 2021
Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies.
Highspot
NOVEMBER 7, 2019
” If buyers purchased your software based on cost alone, they’d immediately switch to a competitor if they offered a cheaper price point. Storytelling is the oldest form of education. David Warren is the Vice President of Strategic Partnerships at Prezi, a presentation software tool with over 100 million users worldwide.
HeavyHitter Sales
JULY 1, 2011
IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.
Pipeliner
MARCH 30, 2023
software that runs thousands of algorithms every second. I trading software, also known as Holly, can be customized to deliver real-time alerts and actionable recommendations based on hundreds of parameters and triggers. TradingView was launched in 2011, and it has one of the most affordable subscriptions. The Trade Ideas A.
Expert insights. Personalized for you.
214 
Let's personalize your content