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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. If you haven’t already, it’s not too late to draft your 2014 marketing strategy. The New Year is fast approaching. Make sure they align.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Leading Indicators of 2014 Planning Success. Sounds great doesn’t it?

B2B 331
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The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca. To Call or Not. Happy New Year, Tibor Shanto.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. How does increasing base pay improve how his team engages with the changing buyer? Complete the Strategy Blueprint Tool for 2014.

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2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. All this adds up to why you need to get a hold of and read the 2014 Annual magazine is housed on the Sales Education Foundation website, www.salesfoundation.org.

Education 314
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How Realistic is your 2014 Sales Quota?

SBI Growth

My last blog discussed how to Make it Rain in Q4 and close the year strong. This blog addresses how sales reps can ensure their quota is realistic and attainable. How to Determine if your Quota is Realistic. Don’t worry if you aren’t sure how to get started. This will then inform your thoughts about your 2014 quota.

Quota 306
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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Eventually it will cost you your job. Author: John Staples.

Eloqua 316