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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance.

Company 156
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Building a Buyer-Verified Pipeline

Engage Selling

In earlier times—let’s call it 2018—it was common for sellers to be exclusively in control of their sales pipeline. They built it and moved prospects through it based only on inputs that mattered to their organization.

Pipeline 136
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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Buyers control the journey. First, marketers must understand and accept that buyers control the journey to your product. B2B buyers research solutions months before buying. According to Salesforce, 94% of B2B buyers conduct online research at some point in the buying process.

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164
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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Buyer Intent Data Sources. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects.

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MTD Sales Training’s Top 10 Blogs of 2018!

MTD Sales Training

How much have you achieved in 2018? 3) The 4 Most Common Buyer Types (And How To Sell To Them!). 6) The Best Question To Ask When A Prospect Rejects Your Price. 10) 3 Buying Motives Of The Modern-Day Buyer. 6) The Best Question To Ask When A Prospect Rejects Your Price. Sean McPheat. Sean McPheat.