article thumbnail

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! This should include: Firmographic data: industry, employee size, revenue. Demographic data: role and responsibilities. The marketing plan lays the groundwork for your team to go forth and execute.

article thumbnail

GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?”

Data 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Pain point #1: Old and/or inaccurate data.

Trends 184
article thumbnail

Privacy Experience: When and Why We Give Up Our Data

Zoominfo

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Data 195
article thumbnail

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

42% of organizations believe email is one of their most effective lead generation channels ( source ). 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way.