Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Consistency.

InsideSales 170

InsideSales Hiring B2B ACT 170

DiscoverOrg Sales

DECEMBER 13, 2017

And with this foreknowledge in hand, sales professionals, marketers, and recruiters can start 2018 by helping buyers solve real, self-identified problems. This gives us a very good place to start when it comes to predicting spend in 2018. PAIN POINTS: In which areas is the company experiencing pain? Information security.

Trends 181

Trends Survey Wireless Data 181

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Keep reading.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. The average cost of a B2B sales lead varies by industry. As bleak as this sounds for marketers, we remain hopeful.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Understanding the Sales Force

JANUARY 29, 2018

The economy is doing well, unnecessary regulations have been rolled back, the stock market is soaring, unemployment is low, consumer confidence is up, manufacturing has returned, companies are investing in the American economy, businesses are confident about the future and tax cuts are about to make paychecks bigger for about 90% of all Americans.

Consumer 163

Consumer Course Positioning Sales 163

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

Research 233

Research B2B Tools Company 233

Pipeliner

DECEMBER 13, 2017

Are you prepared to leverage the sales trends experts predict will be big in the coming year? Or are you unwittingly putting your company at risk of falling behind with outdated methods, strategies and technologies? If you want to perform at your highest level in 2018, you can’t ignore the following trends.

Trends 105

Trends B2B Account Based Marketing Churn 105

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. Have you made your 2018 marketing plan yet? This pattern is traditionally understood through the sales funnel.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? Sales automation. 2018 is just around the corner. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

Top of Funnel 135

Top of Funnel Trends Funnel Decision Maker 135

Pointclear

SEPTEMBER 27, 2017

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. 40 to 50 pipeline accounts (from which 20% to 30% will become fully qualified sales opportunities this quarter or next). My advice is don’t repeat a 2017 mistake in 2018. Don’t wait.

Sales Qualified Lead 133

Sales Qualified Lead Top of Funnel Funnel Lead Generation 133

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one.

Company 100

Company Ideal Customer Profile Lead Rank Lead Scoring 100

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales Cycle Time. Customer Turnover Rate.

Revenue 139

Revenue B2B Company Strategy 139

Zoominfo

MAY 9, 2018

Today’s post is our 9 th installment in the series and includes blog posts about passive candidate recruitment, data-driven e-commerce, sales metrics, account-based selling, and more! 4 Ways to Recruit Passive Candidates in 2018. Passive candidates are 120 percent more likely to make a strong impact on your company ( source ).

B2B 113

B2B Sales Cycle Hiring Forecasting 113

For Entrepreneurs

NOVEMBER 15, 2018

We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities).

Survey 52

Survey Company Groups Data 52

DiscoverOrg Sales

DECEMBER 20, 2017

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. Companies like IBM have captured our hearts and imaginations with AI systems like IBM Watson who can outperform any human at the trivia game show Jeopardy.

B2B 150

B2B Marketing Data System 150

Zoominfo

APRIL 23, 2018

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals.

Face-to-face 133

Face-to-face How To Negotiation Vendor 133

Sales and Marketing Management

JUNE 14, 2020

Sales managers who are nervous about their team working outside of the office can take heart in a recent study that ranks sales representative as the No. In fact, the study from MagnifyMoney shows that 13% of sales representatives already worked from a home office prior to the COVID-19 outbreak. Author: SMM staff.

Salary 207

Salary Study Travel Report 207

Hubspot Sales

JANUARY 4, 2018

2018 Sales Enablement Trends. AI takes over more and more of the sales process. Sales training is added back to the budget. Sales teams shrink in size. Sales enablement has grown from a buzzword into a strategic investment for organizations looking to lead and not follow. 3) Reinvestments in Sales Training.

Sales Enablement 96

Sales Enablement Guarantee Sales Qualified Lead Inbound 96

For Entrepreneurs

NOVEMBER 15, 2018

We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition.

Survey 96

Survey Company Trends Groups 96

SBI

JUNE 13, 2019

The State of Field Sales 2018 Report. The purpose of this report is to better understand the unique challenges field sales reps and managers are facing in today’s selling climate and how companies are responding.

Field Sales 65

Field Sales Report Face-to-face Survey 65

Steven Rosen

JANUARY 3, 2018

If you want to crush your sales numbers Sales Strategy #2: Execute with Excellence is guaranteed to help. As the Head of Sales, you are still in 2017 my friend but you really need to have your head in 2018 deciding what you are going to do. Now very few sales leaders have an execution plan.

Strategy 307

Strategy Guarantee Coaching Sales 307

John Barrows

OCTOBER 3, 2018

Sales engagement platforms on the rise. Something very notable was the rise of sales engagement platforms like SalesLoft and Outreach. We’re excited to deepen our relationships with companies like SalesLoft in this space as we think it’s poised for rapid growth. The post Our Dreamforce 2018 Recap appeared first on JBarrows.

Face-to-face 117

Face-to-face SalesForce Decision Maker Meeting 117

Pipeliner

FEBRUARY 15, 2018

Millions of leaders and sales professionals have given thought to, and set ambitious goals for 2018. Many may be getting to the gym, taking a break from drinking, eating healthier, showing up on time and contributing more to company and team meetings. Pipeliner CRM empowers sales professionals to maximize time management.

Scale 73

Scale Cold Calling Call-back Maximizer 73

Zoominfo

JUNE 3, 2018

If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. So, like many companies, ZoomInfo decided to give ABM a shot. The Guide to Developing a Successful Sales Development Technology Stack.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

SBI Growth

OCTOBER 29, 2018

Most companies acknowledge the merits of value-based pricing as an ideal. Why then, do so many companies struggle to execute it in practice? There are three reasons we frequently encounter: Confusing Product Value with Customer Value. Back in the early.

Company 282

Company Strategy Customer Negotiation 282

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Hubspot Sales

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987.

Cold Calling 145

Cold Calling Social Media Inbound Face-to-face 145

Hubspot Sales

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. And from where I stand -- as the manager of an inside sales team -- one thing is clear. To be successful next year and beyond, sales development reps need to think outside the box. Video prospecting. Highly customized outreach. Active listening.

Hubspot 144

Hubspot Lead Rank Call-back Sales Qualified Lead 144

SBI Growth

JANUARY 16, 2019

Reconstructing a Marketing Organization from Start to Finish Chief Marketing Officer demonstrates how she transformed a marketing organization to help her company achieve a successful exit strategy… Design Thinking, Empathy, and the Ideal Customer Experience Design Including customers in the design process.

Strategy 192

Strategy Marketing Customer Company 192

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Three Considerations for More Accurate Sales Reports. If you’ve worked in sales for any length of time, you’ve likely heard the phrase, “Sales is a numbers game.”

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

SBI Growth

JANUARY 16, 2019

Leveraging Enterprise Sales Expertise to Accelerate out of the Start-Up Phase Ryan Mang, CRO of Axial, demonstrates how an enterprise sales leader brings the best of the enterprise to a fast-growing tech company… The Account Manager Position is an Endangered Species Customer.

Enterprise 168

Enterprise Enterprise Account Positioning 168