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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Marketing now owns a much bigger piece of the lead-to-revenue cycle.”. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! This should include: Firmographic data: industry, employee size, revenue. Get started with our free eBook ! Buyers control the journey.

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Top Lead Generation Statistics for 2018

Zoominfo

There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). As bleak as this sounds for marketers, we remain hopeful.

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Q4 Does Not Mean Wait Until 2018

Pointclear

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). My advice is don’t repeat a 2017 mistake in 2018.

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How to Use BANT to Qualify Prospects in 2018

Hubspot Sales

The acronym BANT stands for: Budget: How much is the prospect able and willing to spend? Need: Does the prospect have a problem your product can solve? fails when salespeople use it like a checklist, meaning they ask prospects a series of rote questions without truly listening to their response or attempting to add value.

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A Winning Game Plan for Writing Cold Prospecting Emails That Sell

DiscoverOrg Sales

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

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May 2018 B2B Blog Post Round-Up

Zoominfo

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. As such, data-driven marketing facilitates a customer-centric mindset without shifting the focus away from revenue. 7 Sales Metrics to Track in 2018.

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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

This is the story of how Zambo and his team at AGL not only weathered the most economically disruptive event in recent memory, but grew their business and increased revenue by 275% in just three years. Between 2016 and 2018, total US forest product exports increased from about $37.7 billion to about $40.9