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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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July 2019 B2B Blog Post Round-Up

Zoominfo

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . 8 Ways to Collect Better Customer Testimonials in 2019. The retail industry has undergone a significant transformation in recent years.

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Top Performers - May-June 2019

Sales and Marketing Management

If you’re looking for something more tangible to recognize achievement, this assortment of ideas from our advertising partners is a great start. The country’s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. 10-12, 2019. Relax in style. IMEX America.

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Auto Dealers Invest in These Digital Strategies to Boost Revenue

SalesFuel

2024 is finally the year that the auto industry is expected to make a full recovery from the COVID-19 pandemic. But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. billion on advertising in 2023. billion on advertising in 2023. billion spend from 2019.

Revenue 52
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What lies ahead

Sales and Marketing Management

Business leaders are increasingly asked to anticipate changes that will impact their industry. These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. For many, 2019 was the year that “AI” became an acronym that needed no explanation.

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Best Sales Books: 33 of the Top Picks to Create More Conversations in 2019

Vengreso

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best Sales books for 2019. Which are the Sales books that will help you create more conversations and close more sales in 2019? So here comes the list that I promised you of the best Sales books for 2019.