Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Need some ideas?

B2B 207

B2B Video Influencer Promotion 207

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Content is King in 2020.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Sales Hacker

DECEMBER 7, 2020

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. The global pandemic has shaken up the market, and technology is influencing this change. The audience.

Research 89

Research Sales Process Lead Rank Lead Scoring 89

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Salesmate

MAY 12, 2020

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic.

Loyalty 214

Loyalty Customer Analysis Trends 214

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Five percent of respondents planned to increase webinar production in 2020. Dig into your buyer personas to discover what prospects want from you.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Regardless, 2020 will have an indelible impression on business operations for quite some time. At the end of 2020, we had attained over 1,000 leads from 25 webinars, which surpassed the goal we set in January.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. As JK Sparks (Head of Marketing at AudiencePlus ) expresses, “ecosystem-led marketing is inherently collaborative.

Training 91

Training Marketing Campaigns Report 91

Hubspot Sales

APRIL 10, 2020

In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. Channels such as video and live chat mean that you can now engage people in meaningful, personal conversations from the first time they connect. Use video to increase engagement.

Buyer 132

Buyer Top of Funnel Ideal Customer Profile Inbound 132

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Survey 130

Survey Top of Funnel Scale Fashion 130

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Lead411

MARCH 24, 2020

As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

Top of Funnel 69

Top of Funnel Funnel Pipeline B2B 69

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

MAY 6, 2020

We do not aggressively pursue the new prospect.” Web conferencing has grown 87% since the beginning of 2020. Zoom’s share of the video conferencing space has outpaced adoption of the technology in general. Get a Demo Was it the Marketing? Has Zoom’s marketing just been that inventive? His reasoning?

Video 100

Video Cancellation Account Based Marketing Microsoft 100

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. What is Sales Prospecting? Click To Tweet.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B 180

B2B Strategy Buyer Persona Marketing 180

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

ROI 68

ROI Industry Chemicals SAP 68

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Data Intent Signal 244

Showpad

APRIL 3, 2020

With face-to-face buyer meetings no longer an option, digital marketing is all the more vital in supporting the sales process. Find videos, advice from experts, on-demand webinars, blog content and FAQs. 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak. Discover the Big Bottom-Line Difference of Showpad.

Sales Enablement 52

Sales Enablement Face-to-face Commission Webinar Metrics 52

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Data Intent Signal 230

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

No More Cold Calling

APRIL 9, 2020

So, pick up the damn phone and have conversations with your clients and prospects—not just business conversations, but conversations with inquiry, empathy, and understanding. In fact, they didn’t even need to talk to prospects, because they had great tech tools. for 99 cents through April 30, 2020. Video killed the radio star.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Crunchbase

MARCH 10, 2021

Prospecting seems to be getting harder for most sales professionals. Find prospects that match your ICP with Crunchbase Pro – try it free. In those 10 years, we’ve seen the emergence of the pure-play prospecting function with sales development reps and business development reps. Why is cold outbound prospecting so hard?

Prospecting 98

Prospecting Scale Ideal Customer Profile Video 98

Gong.io

AUGUST 31, 2021

Our prospective employee video is titled, “8 Reasons People Hate Working For Gong.” Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Sales technology is a saturated market.

Intent 118

Intent Marketing Scale ACT 118

Sales Hacker

AUGUST 19, 2021

From the ubiquitous Zoom calls to the billions of hours of Netflix streamed, 2020 was truly the year of video. Video usage for sales teams was no exception. Vidyard’s latest research shows a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement.

Video 82

Video How To Face-to-face Sales Cycle 82

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this.

Webinar Metrics 104

Webinar Metrics Sales Up-Sell Objections 104

Chorus.ai

APRIL 17, 2020

Watch the Video. In today’s Daily Briefing, Jim Benton was joined by Grayson Cooper , Head of Sales at Rev.com , to discuss prospecting in the COVID-19 era. Specifically, how the market has changed and how their teams are adapting to support them. There is an opportunity for us to be successful and capture a lot of market.”.

Cold Calling 62

Cold Calling Call-back Face-to-face Sports 62

Pipeliner

JANUARY 25, 2021

In March 2020, everything went down for many businesspeople, but it also opened up new opportunities for those who looked at things from the right perspective. The greatest in their prospective fields never stop to learn new things. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 93

Video Comparison How To Maximizer 93

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130