article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

article thumbnail

How AI Can Aid Your Prospecting

Zoominfo

From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced. Here are some examples.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enhancing Prospect Qualification for B2B Sales Success

Janek Performance Group

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. There, we looked at key indicators to assess before passing prospects to sales. Now, we’ll go further and explore strategies and best practices for improving prospect qualification. And, if so, is the prospect worth your time and effort?

article thumbnail

Do This Before January…

Mr. Inside Sales

2022 will be here before you finish that last piece of pumpkin pie over the holidays…. By doing this before January, you will get a huge jump on your competition, and you will set yourself up to succeed beyond your wildest imaginings in 2022. Has your mind moved toward January yet? It should have. Get Access Today.

article thumbnail

How to Handle the Email: “We’re Going to Hold Off for Now”

Mr. Inside Sales

When following up with a prospect after delivering a presentation, does this kind of email sound familiar? Thanks for contacting me, but I’ve checked with the powers that be, and we’re just not going to do anything until (Fall, 2020, OR next year, 2021, OR maybe even 2022).”. Disappointing, isn’t it? Listen to their response here.

article thumbnail

How’s That Sales Number Going?

Mr. Inside Sales

A couple of weeks ago, I suggested to my readers that you write down an income number you’re going to achieve in 2022. Some people have told me it’s hard to get themselves to believe in such a big number, and they just tune out of the whole exercise as a result. Get Access Today. The post How’s That Sales Number Going?

article thumbnail

The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). Further, guiding prospects through the early stages of the buyer’s journey makes them essential to brand perception.