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Marketing Trends for 2024: A Glimpse into the Future

Sales and Marketing Management

Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management. It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI.

Trends 374
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10 Tips for B2B Marketers to Get Ahead in 2024

SBI Growth

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 296
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Leaders: Here’s How to Drive Seller Productivity in 2024

SBI Growth

For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done. A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity.

Survey 317
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Navigating the 2024 Martech Trends Landscape

Sales and Marketing Management

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it’s going to be a return to normal. This “normal” means steady growth, which is something the investors are really happy about.

Trends 177
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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CEOs Discuss: Top-Line Growth and Opportunities in 2024

SBI Growth

For many companies, it is top-line growth that sets the precedent for growth projections in 2024. Good CEOs plan to create value for the quarter; great CEOs create sustainable models for the years to come. But how can top-line growth meaningfully impact the value created?

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Navigating the 2024 Martech Trends Landscape

Sales and Marketing Management

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal. The post Navigating the 2024 Martech Trends Landscape appeared first on Sales & Marketing Management.

Trends 156