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How to be a Credible Law Firm

SalesFuel

The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development. These efforts are highly attractive to potential clients and employers.

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How to Create an Effective Sales and Marketing Plan

Highspot

In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. What is a Sales and Marketing Plan?

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10 Types of Sales Calls: What to Know and How to Use Them

Hubspot Sales

Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits.

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Sales call etiquette: How to keep your prospects engaged

Nutshell

Purchasing your product should be seamless and enjoyable for your prospects. During positive sales calls, the prospect usually: Formed a genuine connection with the representative Felt understood Had questions that were answered clearly Felt comfortable enough to share a bit of personal info Felt respected and valued. What went well?

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How to Build a Sales Process: The Complete Guide

Nutshell

In this guide to sales processes, we’ll discuss the most common sales process stages, how to develop and improve your process, how to overcome common challenges, and more. A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Read this first.

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Level Up Your SMB Prospecting with Extensive Advisory & Customer Support

BuzzBoard

So here’s how to level up your SMB prospecting by walking the extra mile with your comprehensive approach including advisory services and customer support. As commented by Bob Takacs, Analysys Mason’s SMB research director and IT practice leader, “SMBs are at a crossroads.” How to Gain Your Share in the Changing Market?