article thumbnail

How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Invest in Marketing and Advertising Marketing and advertising are essential for small businesses to reach their target audience and generate brand awareness. Combine search engine marketing (SEM), social media advertising, email marketing, and content marketing. Remember, success does not happen overnight.

article thumbnail

How To Entice Your Automotive Customers Online

Smooth Sale

Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth. Targeting your car shoppers is essential for effective selling, and you can do that well with paid advertising. Use platforms like Google and social media channels to maximize your advertising efforts.

article thumbnail

Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Joint marketing campaigns can include co-branded advertisements and shared social media content. Fedica Realize your followers’ interests to create tailored content to encourage a returning and referring clientele.

article thumbnail

Do You Realize the Many Virtues Of Humanizing Your Brand?

Smooth Sale

No doubt, they would also accept that trying to be over-relatable, for example, by implementing a food analogy in an article about marketing, can come across as a little too overbearing. Advertisements that incorporate a bit of empathy will receive more attention. Undoubtedly, companies quickly come to mind showing all of that.

article thumbnail

How to Use Your Company Car to Increase Sales Now

Smooth Sale

Branding on the Go To begin the journey, consider turning your ride into a mobile advertisement. And no, we are not referring to strapping a giant sandwich board to the roof (although, points for creativity). Up front, the company car with a logo on top may attract news attention and encourage further articles about your service.

Company 102