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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. And, often they trust their instincts to guide them where data can not.

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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

AI, or machine learning, analyzes data and uncovers trends and patterns that allow it to carry out advanced functionality. 61% of business professionals say machine learning and AI is their company’s most significant data initiative for the next year. 84% of businesses say AI will enable them to obtain a competitive advantage.

Lead Rank 196
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. In exchange, the prospect fills out a short form with their contact information.

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Three Services to Consider for Your New Startup

Smooth Sale

You need more than putting out advertisements stating what you do – you need something that will attract attention. You will have to decide where to spend your time, energy, and money to invest wisely in your new startup. Instead, you can rely on the excellent reputation of an already established company.

Hiring 78
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Can You Use Strategies to Create a Strong and Memorable Brand?

Smooth Sale

The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy. It means using consistent messaging, design, and imagery across all platforms, including social media, website, and advertising. Make It Memorable. A memorable brand stands out in the minds of consumers.