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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Colors to Make Your Marketing Pop

Pipeliner

Companies even pay to study the effects of different colors on consumers and audiences. Studies have confirmed that colors trigger reactions and psychological associations. Red- Initiates strong and positive emotions, like excitement, love and energy. Color has long been a vital part of marketing. Color Psychology Basics.

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Top 8 Facebook Marketing Tips for Small Business

SocialSellinator

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts.

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Does Remote Working Really Work?

Sales and Marketing Management

Team members who depend on others’ energy to maintain their work efforts may feel isolated and lonely when working from home. However, there are many real-life examples and studies that prove that remote working is a feasible option. Such meetings will provide an opportunity for your employees to interact and get to know each other.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. Lead Scoring Lead scoring can help the sales team focus more energy on warm leads and boost conversion rates. These requests also need to be processed within two days. An updated spam rate threshold.

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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

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Can You Use Strategies to Create a Strong and Memorable Brand?

Smooth Sale

According to a study, color psychology can influence brand recognition by up to 80%. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy. Make It Memorable. A memorable brand stands out in the minds of consumers.