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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Each element of a lead-scoring model is assigned a value, and as leads hit more and more criteria, they rack up points.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You can’t make this one up. By incorporating our proprietary formula, backed by cutting edge research, we have consistently achieved increased lead generation by up to a factor of 80x and maxed out sales conversions by a factor of up to 50, repeatedly.

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Building Customer Relationships for Sales Success with Tracy De Cicco, Konposit

Igniting Sales Transformation

She has also worked with the small & medium business market as well as with start-ups. In addition to working in the large enterprise space, she has start-up experience as well, having founded two organizations, FounderMatch, in 2010 as well as Konposit. This podcast is presented by our Elite Sponsor, Microsoft.

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PODCAST 43: Why Endurance and Tenacity is Important for Sales Success w/ Carson Heady

Sales Hacker

Carson’s other role is as a leading specialist for Microsoft and he talks about his career in sales, why endurance and tenacity are so important, and how to bring the right perspective to a career in field sales. He’s served in multiple levels of leadership at Microsoft, AT&T, Verizon and T-Mobile. Welcome, Carson.