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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

As a Sales & Marketing Leader, you are responsible for driving lead generation. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You can’t make this one up. Are you up for it? In 2013, leveraging social selling & prospecting has become mission critical. joeSchedule.

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Building Customer Relationships for Sales Success with Tracy De Cicco, Konposit

Igniting Sales Transformation

She has also worked with the small & medium business market as well as with start-ups. In addition to working in the large enterprise space, she has start-up experience as well, having founded two organizations, FounderMatch, in 2010 as well as Konposit. This podcast is presented by our Elite Sponsor, Microsoft.

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10 Compelling Reasons To Use LinkedIn Automation

LinkedFusion

10 Compelling Reasons To Use LinkedIn Automation LinkedIn is absolutely one of the most encouraging advertising platforms that you can use today to promote your business. As an additional time-saver, you can make and send chains of messages and subsequent follow-ups through the mechanized framework. What is this?