article thumbnail

TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

article thumbnail

AdMall's Advertising Response Responsible For $20,000 Sports OTT Package

SalesFuel

Julie Huffer, an account executive for OnMedia, had only been selling media for 15 months when she approached a local hospital with a cable TV campaign idea that would be set to run during the most recent college football season. of the same shoppers over the last 12 months had seen cable advertising leading them to take action.”

Sports 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Auto Dealers Invest in These Digital Strategies to Boost Revenue

SalesFuel

But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 billion on advertising in 2023.

Revenue 52
article thumbnail

How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

Since holiday sales in 2023 were driven by digital and mobile campaigns, it’s safe to assume 2024 will be similar. Mobile/Social Media According to data from Adobe , U.S. billion (51.1%) of those sales were placed by consumers using their mobile devices. Marketing is no exception. consumers spent over $222.1

article thumbnail

Top Audiences Respond to These Top Digital Marketing Techniques

SalesFuel

Choosing the best ad media types for your client is only part of the battle. According to a report by YouGov , the main advertising channel that grabs consumer attention is online. That category includes apps, social media, websites, etc. Data from PQ Media shows that Hispanic, Black and Asian American ethnicities make up 39.5%

article thumbnail

How to be a Credible Law Firm

SalesFuel

The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development. These efforts are highly attractive to potential clients and employers.

article thumbnail

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. More than ever before, the new reality of sales must rely on marketing to a higher extent. Establishing a Sales Enablement Process.

Education 330