Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. How to Drive More Traffic to Your B2B Blog.

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Influencer B2B Hiring Lead Generation 157

Understanding the Sales Force

MAY 1, 2014

Understanding the Sales Force by Dave Kurlan It''s a big problem with many of the sales blogs you read. If you were to read through each of the 1,150 articles I have posted on this blog since 2006, and organize, sort, create a flow and edit it all into a Sales Management Bible, we would have one enormous how-to guide.

Hiring 218

Hiring Webinar Metrics Channels Policies 218

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? Here are the seven best sales blogs (and five bonus sales newsletters!) Topics and discussion channels include: Sales management. Haven’t you listened to the latest podcast episode?

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Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

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B2B Hiring Social Media Face-to-face 113

Increase Sales

MAY 19, 2014

Your target audience holds specific brand expectations when it comes to your blog. As to how customers access a company’s blog also reveals certain marketing behaviors. 25% who use social media access or 22% who us third party articles. Is the blog delivering potential meaningful and encouraging conversation?

Social Media 130

Social Media Channels Media Facebook 130

Sales and Marketing Management

JANUARY 31, 2016

Teaser: The appetite for content, whether it’s videos, blogs, articles, reports or whitepapers, is increasing faster than most businesses can handle. The appetite for content, whether it’s videos, blogs, articles, reports or whitepapers, is increasing faster than most businesses can handle.

Distribution 120

Distribution Channels Sales Enablement Report 120

Understanding the Sales Force

JANUARY 14, 2019

Or the first time you watched Cable with more than 6 channels and without snow? Do you remember reading your first Blog article? I read one by Seth Godin , became an early subscriber, and in 2005, became one of the very first sales experts to Blog. For me it was the Tonight Show with Johnny Carson in the early 1960's.

Wireless 292

Wireless Microsoft LinkedIn Channels 292

Increase Sales

OCTOBER 14, 2015

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. The other 80% should be promoting that article. Credit www.picjumbo.com.

Ideal Customer Profile 70

Ideal Customer Profile Marketing LinkedIn Promotion 70

Zoominfo

SEPTEMBER 16, 2020

Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Different content does well on different channels, i.e your blog should live on your website, whereas your social media can play around with different forms of content. Different content does well on different channels, i.e

B2B 261

B2B Social Media Hubspot Channels 261

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Scale 344

Scale Channels Marketing Company 344

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. A previous SalesFuel blog based on data from WordPress VIP says you can find that information by looking at your client’s search data. Here are a few tips for creating content that will help drive sales.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Pipeliner

MAY 11, 2021

Most bloggers quit their full-time income to start a blog only to realize that they can’t nearly make as much money. An essential skill that you need to start making money from your blog is marketing. We’ll dive into how you can monetize your blog, how to learn marketing, and when you should think about monetizing your blog.

Comparison 52

Comparison Google Social Media Commission 52

Allbound

NOVEMBER 28, 2018

The 4 Types of Channel Marketing Partners. Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. Channel Partnerships, Untangled. There are four different types of channel-marketing partnerships: 1. Reseller Partnerships – the Traditional Channel. billion by 2020.

Channels 48

Channels Marketing Scale Referrals 48

Smooth Sale

JANUARY 29, 2024

Email Is A Better Communication Channel Social media is far more interactive but can influence people to interact when it may not be a fit due to the involvement of others they know. Customers often prefer to receive communications via email, making it a better channel for direct engagement.

Top of Funnel 183

Top of Funnel Social Media Funnel Comparison 183

Allbound

AUGUST 15, 2018

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1.

Channels 48

Channels Top of Funnel Hiring Webinar Metrics 48

SugarCRM

SEPTEMBER 30, 2021

The Content Marketing Institute found that 7 out of 10 customers like brands’ articles more than ads. Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Newsletter Signups. Content Updates.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Fill the Funnel

AUGUST 1, 2013

Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come. Core Questions: Are you blogging already?

Social Selling 121

Social Selling Real Estate Top of Funnel Funnel 121

SBI Growth

JUNE 11, 2013

Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. B2B Marketing leaders have an opportunity to generate new lucrative channels. The purpose of this blog article is to start the conversation with you about the future. This is great - should we use Amazon Supply as a channel partner?

B2C 317

B2C Trends B2B Distribution 317

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Pipeliner

DECEMBER 19, 2023

He explained that his company creates various forms of content from one video, including blog articles, newsletters, and podcasts. Choosing the Right Channels for Content Marketing The importance of choosing the right channels for your content marketing efforts was another topic we delved into.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Smooth Sale

MARCH 10, 2024

Our collaborative blog offers ideas to help improve your B2B business sales. __ Increase B2B Sales 1. Informative awareness articles, for instance, can highlight specific product advantages and industry trends. Likewise, evaluation articles, reviews, and testimonials can help prospects compare your products with alternatives.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Pipeline How To 48

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Education Retention 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

Nimble - Sales

NOVEMBER 22, 2019

Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels. This article will cover everything you need to know […]. The post Guide to CRM in Omnichannel Marketing appeared first on Nimble Blog.

CRM 113

CRM Marketing Campaigns Trends 113

Smooth Sale

MARCH 28, 2024

Our collaborative blog will take you through some of the efforts you can make to ensure your IT systems are as secure as possible. _ Consider subscribing to the CXOSpice newsletter and the Youtube channel, [link]. Vunela Provides a unique opportunity to view Videos and read articles by World Leaders. Be Inspired and Inspiring!

System 104

System How To Licensing Hiring 104

The Digital Sales Institute

OCTOBER 13, 2023

In this article, we will explore the use of free sales training and how it can help salespeople in their learning journey. Free sales training refers to videos, blog articles, and other content that salespeople can access for zero cost. Whether that is a sales video, webinar, blog, whitepaper, or a news article.

Training 52

Training Webinar Metrics Channels Video 52

Smooth Sale

MARCH 13, 2024

Our collaborative blog offers insights on How to use your company car to increase sales now. _ For more Insights, Visit Elinor’s Amazon Author Page Communicate to Attract Interest B e A Story-Teller “Believe, Become, Empower” Visit the YouTube Humanology Channel Related Blog Stories : Do You Know How To Increase B2B Sales?

Company 104

Company Hiring How To Social Media 104

Smooth Sale

FEBRUARY 15, 2024

With that in mind, our collaborative blog offers suggestions on How to Move Past Bad Press to Enjoy the Good. Monitor Feedback: Keep Your Ear to the Ground Monitor your brand’s reputation across all channels, mainly social media, and do so vigilantly. Still, it doesn’t need to be if your business fights back.

How To 118

How To Social Media Webinar Metrics Media 118

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. The question is: How do you do this? Deliver the Value Proposition.

Channels 59

Channels Collateral Lead Rank Margin 59

Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? How Can You Measure Success?

Channels 48

Channels ROI Marketo InsideSales 48

Smooth Sale

MARCH 1, 2024

Our blog question is, will you test new ideas for successful business growth? Visit the YouTube Humanology Channel No matter our endeavors, we do our best to stop occasionally to learn from others with varying backgrounds, attend stimulating presentations, and travel internationally. But sadly, that is an erroneous assumption.

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Hiring Lead Rank Face-to-face Networking 108

Zoominfo

SEPTEMBER 27, 2018

Check out today’s blog post for the answer. Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. 4. Use a multi-channel outreach strategy. Try a different channel! Let’s jump right in!

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188