Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Sales and Marketing Management

JANUARY 26, 2018

When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. The simple truth for most B2B companies is you really don’t need more leads. Of course, some are more influential or knowledgeable than others. Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Sales and Marketing Management

FEBRUARY 5, 2018

The easiest way for a B2B sales team to improve their connect rate is to use direct dial phone numbers. And, of course, an increase in closed deals results in more revenue for your company. What’s not so easy, though, is deciding which B2B data company to work with. How to Get More Value from Your B2B Data Purchase.

B2B 209

B2B Vendor Data Segment 209

Nutshell

DECEMBER 7, 2023

Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. You can go through the following sections to learn more: Table of Contents What is a keyword research tool? Of course you do.) Download it today!

Research 62

Research Lead Rank Lead Scoring Tools 62

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Vengreso

APRIL 4, 2022

The platform has quickly become a vitally important resource for B2B sales professionals too! If you’re not making the most out of the #1 social media platform for B2B sellers, we created LinkedIn Sales Mastery just for you! As a B2B seller, your online presence is an important part of how you sell.

LinkedIn 71

LinkedIn B2B Conversion Training 71

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

The Digital Sales Institute

NOVEMBER 16, 2018

What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn? Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. era, social selling has become a vital sales tool in any salesperson’s arsenal.

Social Selling 59

Social Selling Course Training Social Media 59

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

Data 193

Data Sales Process B2B Company 193

Accent Technologies

SEPTEMBER 30, 2023

Let me explain why this AI tool might just be your next best hire. The AI Revolution is ushering in tools that aren’t just 'smart'—they're practically colleagues. This tool can be your secret weapon, bridging gaps between sales, marketing, and actual revenue. Enterprise ChatGPT: "Of course!

Enterprise 52

Enterprise Enterprise B2B Hiring 52

Nutshell

JANUARY 30, 2023

For a business-to-business (B2B) company like yours, it’s helpful to have a specific structure to your sales pipeline. That’s what we’ll cover in this blog post, so just keep reading to learn more about how to use multiple pipelines in a B2B sales organization. But if you sell multiple products, you may need multiple pipelines.

Pipeline 62

Pipeline Top of Funnel B2B How To 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. Let’s jump right in! Continue reading.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. When B2B buyers need to solve a problem, they start researching online. The Bottom Line: Buying Signals help you close more B2B sales (sooner). Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Of course, you can’t control everything employees say or do on social media. Thanks for checking out November’s B2B blog post round-up! Continue reading. Key Takeaways.

B2B 113

B2B Hiring Social Media Face-to-face 113

Pipeliner

OCTOBER 18, 2021

For instance, training platforms that offer courses in various sales training topics might empower salespeople and boost their performance. By the way, the average selling company uses about 10 tools (and still wants more). Let’s talk about this and discuss the top 22 tools for your sales team. Lead Generation Tools.

Tools 97

Tools Prospecting Ideal Customer Profile Face-to-face 97

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. Of course, you don’t have to limit the use of the notification bell to prospects and influencers. This is a tool that is little known, but worth exploring for sales leaders as well as sales reps. First, you can directly send invites to prospects who are connections.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

SBI

OCTOBER 11, 2018

Because it is perfectly timed with our annual Top Marketing Tools Guide. Our Top Marketing Tools Guide has just 17. Of course not! Our Top Marketing Tools of 2018 Guide is an easy, breezy way to get the gist of what each solution does, and you can even watch a quick video on each one.

Tools 139

Tools Marketing Collateral Conference 139

Mindtickle

SEPTEMBER 8, 2022

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

Sales Enablement 52

Sales Enablement Tools Hiring Lead Rank 52

Zoominfo

FEBRUARY 8, 2021

For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Companies Digitize, Investors See Opportunity in B2B Tech. This adoption of new tools spurred early-stage funding in favored B2B companies. New Tools Needed to Sell New Products.

Trends 230

Trends Trade Show Retail B2B 230

Hubspot Sales

JULY 19, 2022

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. In this article, we’ll get into how your B2B commerce business can start accepting payments internationally. An all-in-one CRM, such as HubSpot.

B2B 85

B2B Hubspot Sage System 85

LinkedFusion

JUNE 5, 2023

The Benefits of Account-Based Marketing for B2B Lead Generation Businesses always look to create and have a strong customer base. What Is Account-Based Marketing ABM Marketing – by definition is a type of B2B marketing strategy used in B2B that combines sales and marketing to deliver and achieve the desired results.

Account Based Marketing 52

Account Based Marketing Lead Generation Benefit Account 52

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

LeadFuze

JUNE 17, 2021

What are B2B Scarcity Examples. B2B scarcity examples are a powerful way to get your prospective customers’ attention. 8 Winning B2B Scarcity Examples. Like any tool, they should always be used properly. This is perhaps one of the most powerful tools in the bag of business owners and reps. 1 Limited stock.

Examples 100

Examples B2B Ideal Customer Profile Webinar Metrics 100

Zoominfo

DECEMBER 5, 2018

For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Of course, this list of key considerations is by no means comprehensive. Key Takeaways on Reddit for B2B Marketing. Try out new ideas and get creative!

B2B 157

B2B Advertising Advertising Promotion 157

Showpad

MAY 16, 2022

And that’s unfortunate, because for most big B2B purchases—mind-numbingly complex as they are—buyers could really use the help of a competent, prepared sales rep. . B2B buyers hate them. . Yes, of course you do, we’re too nice to bring it up otherwise). . The post Static Selling Is Killing B2B. Glad you asked.

B2B 52

B2B Top of Funnel How To Funnel 52

SalesLoft

NOVEMBER 10, 2023

In this article, we’ll look at how sales prospecting tools can save time, build a robust prospect list, help you reach critical decision-makers, and close deals more efficiently than you are doing. And that’s one of the important features of sales prospecting tools. What is sales prospecting? Let’s start with some definitions.

Ideal Customer Profile 52

Ideal Customer Profile Tools Prospecting Top of Funnel 52

Sales and Marketing Management

JUNE 22, 2018

The B2B world is increasingly on-the-go, and – as I’ve mentioned above, increasingly competitive. Of course, to do this effectively, your sales team needs access to the tools that allow them to do their jobs from anywhere at any time.

Sales Management 196

Sales Management B2B Fashion Call-back 196

Pointclear

JUNE 21, 2018

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. Of course the current year goal is a key data point. Guess what. We have a great revenue prediction calculator.

Lead Rank 100

Lead Rank Sales Qualified Lead Revenue Lead Scoring 100

Hubspot Sales

APRIL 15, 2020

Let’s discuss a possible course of action. You can use a tool like this test to find out what kind of bandwidth you’re working with. Using tools such as your CRM or RevenueGrid can help your team understand and maintain your bottom line from anywhere. How to Lead Sales Teams Through Uncertainty. Know your current situation.

B2B 101

B2B Webinar Metrics Video Microsoft 101

Sales Evangelist

SEPTEMBER 25, 2023

They discuss the complexities and challenges of B2B enterprise selling. The Increasing Complexity of B2B Enterprise Selling As technology advances, B2B enterprise selling has become more complex and confusing. The integration of tools like AI adds layers of complexity to the selling process.

Enterprise 40

Enterprise Enterprise B2B Closing 40

Hubspot Sales

MAY 19, 2020

Of course, that's just a purely hypothetical situation that totally never happened to me, but you know what I'm talking about. Of course, it would. Here, we'll learn why it's important to track your website activity, how to go about doing it, and some of the tools available to support those efforts. Image Source.

Google Analytics 105

Google Analytics Tools Hubspot Analysis 105

LinkedFusion

SEPTEMBER 9, 2020

There are many B2B software companies that are offering high-end services to help the business grow. These companies possess tools and equipment essential for optimizing the tasks launched by businesses. If you are planning on using a B2B software but are unaware of its perks, then this article is for you.

Software 52

Software Software B2B Lead Rank 52