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The Beginner’s Guide to Referral Marketing

Zoominfo

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue. In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Every platform has a distinct function and target market.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? Get merch right, and you might even find that it’s as much of an incentive for your niche to buy from you as your products, individually and collectively. Don’t believe us?

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success. Recommended reading: 23 Quotes to Guide Your Sales Compensation Planning Process Compensation Transformation Tip #2: Emphasize customer retention and other expansion metrics.

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5 Ways to Build a Better Employer Brand

Zoominfo

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). If you’re new to employer branding, today’s blog post is for you. Let’s get into it!

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization.