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Why You Need Full-Circle Sales at Every Stage in the Buy Cycle

The Pipeline

You worked hard for that sale, but what if it didn’t have to be so difficult? What if you could earn more sales from customers that already know, like, and trust your brand? You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? Awareness, Consideration, and Preference.

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Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. That’s why closing this gap between what you hope the customer feels and their actual view about your product/service is at the heart of retention.

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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

The majority of our sales engagement strategies involve us in only the very latest stages of our customers’ buying journeys. The old Challenger data shows customers typically involve vendors when they are about 60% through their buying process. We already know the majority of buying decisions end in no decision made.

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We Are Efficient, But Are We Effective?

Partners in Excellence

” I started in sales, about 5 years before emailing became popularized. Since there were a small number of people in the word processing group, with about 75 sales people competing for their attention, we could only got through that cycle once every few weeks, seldom sending more than 30 letters a shot.

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Problem Or Product Focused Selling?

Partners in Excellence

We see the data on this struggle, the increasing number of change/buying projects that end in no decision made, the increases in buyer regret, the increasing length of complex buying cycles. Win rates are plummeting, customer experience/satisfaction is declining (critical to laying the ground work to retention renewal).

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AI’s Role In Sales and Marketing

Sales and Marketing Management

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CRM will become more predictive.?AI

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And We Call This Progress?

Partners in Excellence

A few colleagues and I sat down, looking at research data of overall sales performance for a number of years. We saw average tenures in sales roles of 36-42 months. We’ve seen huge increases in tech stacks and spending on sales/marketing technologies. Buying cycles have gotten longer.