The Spiff Blog

AUGUST 22, 2023

Identify the ROI of resource-heavy GTM campaigns and initiatives. Analyze and modify your compensation plans. Speaking of resource-heavy initiatives, let’s talk about sales compensation. RevOps plays a key role in determining the ROI of sales compensation programs. Optimize your buying cycle from lead to close.

Strategy 74

Strategy Compensation Commission ROI 74

Zoominfo

JUNE 27, 2018

48% of marketers plan to ramp up their budget for influencer marketing campaigns ( source ). 67% of influencers want to work with brands who provide competitive compensation ( source ). Remember: A successful influencer marketing campaign requires extensive preparation and the right strategy.

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

DECEMBER 23, 2021

In addition to targeting the right talent, it’s also important for companies to develop their employer brand, create a great candidate experience, and offer job opportunities with attractive compensation and rewards to convert them into employees. Automation FTW Automation isn’t just for sales and marketing anymore.

Top of Funnel 130

Top of Funnel Funnel Hiring Strategy 130

BuzzBoard

MARCH 14, 2024

Analyzing the success of a marketing campaign can also be difficult. However, a lack of this can be compensated by collaborating with digital marketing agencies specialized in supporting similar businesses. Understanding these challenges as marketing professionals can bolster your ability to devise well-targeted solutions.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

SugarCRM

NOVEMBER 19, 2013

You may first partner with us because we offer the best partner compensation and benefits in the industry. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION. But, you’ll stay with us because we offer the best partner experience in the industry.

Campaigns 41

Campaigns Compensation Lead Generation Groups 41

Pipeliner

AUGUST 16, 2023

Historical Cases of False Advertising or Misleading Claims Historical cases of false advertising abound, such as the infamous Volkswagen’s “Clean Diesel” campaign, which misled consumers regarding the environmental impact of its vehicles, as reported by BBC News.

Advertising 52

Advertising Advertising Remedy Government 52

OpenSymmetry

JANUARY 4, 2018

In this fourth post, we discuss how sales compensation administrators can streamline the incentives management process using SPM technology and in doing that transform their role from an administrative function to a business and analytical function. Many hours are spent (and lost!) So what else?

Compensation 64

Compensation Commission Incentives Incentive 64

Pointclear

OCTOBER 19, 2017

Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. How do your well-compensated sales reps perform (and stay motivated) while you’re filling a vacant set and getting the new hire up to full productivity?

Outsourcing Services 124

Outsourcing Services Lead Generation PointClear Leads 124

Pipeliner

APRIL 17, 2024

To reduce reliance on OTAs, invest in a direct booking website as well as low-cost marketing campaigns over social media and email marketing. Overbooking Overbooking can result in guest dissatisfaction and logistical headaches, since you will become responsible for compensation or alternative accommodations.

Policies 52

Policies Social Media Software Software 52

Zoominfo

JUNE 6, 2022

A well-managed recruitment marketing campaign is a sure-fire way to attract and keep the interest of top talent. Recruitment marketing , as the name suggests, is the process of increasing employer brand awareness and recognition among the broader talent pool.

Lead Rank 130

Lead Rank Social Media Scale Salary 130

BuzzBoard

DECEMBER 8, 2023

Sellers struggling amidst misaligned compensation plans devised by a remote corporate headquarters; constant last-minute shuffle of account assignments break continuity as managers desperately plug unexpected gaps. In short, more data breadth without proper tools to cut through the noise ultimately leads to analysis paralysis.

Scale 89

Scale Infusion Face-to-face Analysis 89

SBI Growth

NOVEMBER 20, 2013

In a sales campaign, each action taken must increase the chance of success. Quota & Compensation: Fairness and realism are the keys. They want to know when and how changes are made to the compensation plan. Brent’s questions became the basis for the Top Sales Rep''s Satisfaction Index. The same is true in assessing a job.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Hubspot Sales

MAY 19, 2020

On the other hand, picking target accounts correctly is critical to the success of ABM campaigns. The first (and most critical) step to picking target accounts is to start with your campaign goals: What is the business objective that closing these target accounts would help achieve? What’s not to like? Identify your goals.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profile Hubspot Account 111

Zoominfo

OCTOBER 20, 2020

One of the most common reasons for new financial advisors to leave the profession is the compensation structure. Firms must create a more flexible compensation plan, which may include a higher base salary coupled with intensive training to bring new reps up to speed.

Compensation 100

Compensation Salary Face-to-face Commission 100

Emissary

JUNE 26, 2023

Tweak compensation plans, as needed, to drive desired Q4 behaviors. Do all the analysis and modeling needed to kick off the following year with clean territories, rational quotas, and clear compensation plans. Build campaigns that present a realistic combination of prospects (e.g., Prep for BOY. Double-down on lead nurture.

Ideal Customer Profile 52

Ideal Customer Profile Top of Funnel Account Based Marketing Lead Rank 52

Hubspot Sales

JULY 6, 2021

A CRO focuses on sales, with relation to everything that goes into driving them, like marketing campaigns or product pricing. Ensure that campaigns are focused on the proper channels, customers, and using the most impactful messaging. Analyze data and monitor campaign performance to ensure success.

Revenue 118

Revenue How To Scale Campaigns 118

SugarCRM

DECEMBER 3, 2013

You may first partner with us because we offer the best partner compensation and benefits in the industry. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION. But, you’ll stay with us because we offer the best partner experience in the industry.

Campaigns 29

Campaigns Email Marketing Compensation Lead Generation 29

Zoominfo

DECEMBER 18, 2018

One of the most common reasons for new advisors to leave the profession is the compensation structure. Firms must create a more flexible compensation plan which may include a higher base salary, coupled with intensive training to bring new reps up to speed. Instead of motivating them to work harder, it ends up dissuading them.

Compensation 133

Compensation Salary Face-to-face Commission 133

Pipeliner

AUGUST 2, 2023

Usually, the sales outsourcers get compensated based on results. Yet, you should retain the final say in how your brand is represented in marketing campaigns. Some businesses might need particular sales expertise for a specific product line. Others might want to help with an entry strategy to boost their initial traffic.

Outsourcing Services 97

Outsourcing Services Sales Outsourcing Hiring Salary 97

Pipeliner

MAY 12, 2021

Let’s say, if one month you couldn’t generate leads from cold calling, your cold emailing will be there to compensate. Add Dynamic Personalization to Your LinkedIn Campaigns. How to Add Dynamic Personalization in Your LinkedIn Campaigns? Show Up in Your Email Outreach Campaign with Personalized Videos.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

Zoominfo

MARCH 21, 2022

Faced with increasingly stressful work environments, many workers are leaving lower-paying roles to pursue jobs with better compensation. These data points were then contextualized in comparison to levels of base compensation to determine their overall impact.

Quota 100

Quota Hiring Face-to-face Advertising 100

MarketJoy

SEPTEMBER 30, 2020

It encompasses all of the conventional marketing techniques such as TV advertisements, radio broadcasting, cold calls, email campaigns, etc. Inbound marketing requires less capital input but compensates with excessive time and personnel requirements.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

Anthony Iannarino

OCTOBER 5, 2019

At some point, you will lose a very large client that generates an equally large portion of your revenue and most of your compensation. You start Year Negative One when you commit to pursuing your dream client in earnest, building and sustaining a long term campaign to win their business. You Lost a Large Client.

Account 107

Account Compensation Competition Distribution 107

OutboundView

JUNE 12, 2019

Historically in enterprise B2B inside sales, the inside salesperson has a pretty basic setup regarding core responsibilities and compensation. If you’re an inside sales rep and you are hitting your meeting goals but not going above and beyond pushing marketing’s latest campaign, it will almost always go unnoticed.

Inside Sales 37

Inside Sales Promotion Marketing Compensation 37

Hubspot Sales

JANUARY 3, 2020

If a company is having trouble determining appropriate compensation for its employees, expert resource consultants would likely provide definitive figures themselves. Political consulting firms advise and assist individual political campaigns. Some prominent Human Resource Consulting firms include Mercer , Bambee , and Aon Hewitt.

Construction 49

Construction Real Estate Engineering Government 49

CloserIQ

APRIL 30, 2019

Marketing and sales teams dedicate a considerable amount of time and energy into developing outreach campaigns. As effective as these campaigns read on paper, the practical breakdown occurs when their targeted prospects attempt to engage. In comparison, B2B campaigns lack the collaboration required.

B2B 101

B2B B2C Buyer Persona Lead Rank 101

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Here are select highlights from this study.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Zoominfo

MAY 9, 2022

Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Conversely, as their name implies, marketing automation tools automate your marketing outreach, such as email marketing campaigns, nurture flows, and online advertising.

Scale 130

Scale Sales Automation Hiring ROI 130

OutboundView

JUNE 12, 2019

Historically in enterprise B2B inside sales, the inside salesperson has a pretty basic setup regarding core responsibilities and compensation. If you’re an inside sales rep and you are hitting your meeting goals but not going above and beyond pushing marketing’s latest campaign, it will almost always go unnoticed.

Inside Sales 28

Inside Sales Promotion Compensation Conference 28

Apptivo

JULY 8, 2022

Experience in creating and managing campaigns. The manager might also need some compensation. The essentials for a CRM manager are: A degree in business administration. Two years of experience in sales , marketing and customer service. Knowledge in data analysis and data extraction. Good communication skills and personal skills.

CRM 52

CRM Hiring Salary Top of Funnel 52

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Sales Compensation. TopLine Sales Compensation Solutions. Proactive Triggers. Proactivity. Productivity. Prospecting. qualifying. Random Walk Down Sales Street.

Pipeline 223

Pipeline Cold Calling Hiring Compensation 223

Hubspot Sales

JUNE 28, 2019

As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Sales Operations manages sales representative compensation plans and incentives.

Sales Operations 95

Sales Operations Hiring Lead Rank Territories 95

Hubspot Sales

AUGUST 29, 2018

Project managers, creative teams, strategy teams, and media teams would work on the execution and rollout of specific campaigns, but it’s the account manager’s job to understand how the campaign fits into the client’s long-term strategy and high-level goals. Account managers are also the client’s day-to-day point of contact.

Account 77

Account Salary Face-to-face Case Study 77

Growbots

SEPTEMBER 19, 2018

When salespeople do leave a company, the top five reasons are : Salary and compensation. Avoid changing your compensation structure. Changing your compensation structure or rezoning your territories should only be done with extreme caution. Career growth opportunities. Company culture. Relationship with manager.

Compensation 55

Compensation Salary Incentives Incentive 55

Cincom Smart Selling

FEBRUARY 9, 2016

Sales/Marketing Programs – Compensation plans, incentive plans, territory plans, market segmentation and special campaigns should be well understood and in place prior to starting any sales activity with a partner. These would include collateral, consistent supportive messaging, campaign materials and other resources.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83