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How to Build an SMB Prospecting List

BuzzBoard

For salespeople focused on selling digital marketing products and services to small, local, and mid-sized businesses, building an effective SMB prospecting list is of central importance. Knowing these terms sets the foundation for successful prospecting. Key Steps to Build an SMB Prospecting List 1.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior. Campaign construction and tracking. Well, a lot of it boils down to locking in on the right prospects. Campaign Construction and Tracking. Image Source: HubSpot.

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How to Write Sales Emails People Want to Read

Highspot

In contrast, marketing emails aim for a wider audience and usually tie into a specific campaign. It’s ideal for reaching newly discovered prospects, assessing their interest, keeping in touch, or arranging meetings. Promotional Emails Promotional email campaigns highlight a special offer.

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Add Salesformics – Stir and Sell

The Pipeline

One tool I have discovered allows me to keep using my favourite tools and apps, integrate them into a work-flow that matches my approach, and reflects my style of lead-gen and prospecting, is Salesformics. Twitter is great gleaning and mining all kinds of executable information and insight about prospects, issues, and more.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Second, through testimonials, prospective customers perceive the ‘human’ element of the company, as people trust experiences related by people, not corporations. Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials. First, they confer authenticity.

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Showcase Your Expertise & Win Clients: Using Case Studies for Effective Lead Nurturing

BuzzBoard

Including these success stories in your lead nurturing endeavors, you create a convincing narrative promoting potential clients’ trust in your proficiencies and credibility. Show prospective clients you can deliver the results they aim for. Here are some effective techniques to utilize case studies.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

This is a great place to tailor your marketing materials and campaigns toward specific business goals. Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Identify each milestone along the way from prospect to customer and build a playbook. Do you need fast growth? Do you need to close big sales?